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About the Role
This role supports the development of paid media recommendations, working closely with internal teams and clients. The Planner is responsible for plan development, creating media flowcharts, utilizing analytical skills, and communicating complex information accessibly.
Responsibilities
- Contribute to the development of Tactical Media Recommendations, suggesting channels and tactics to meet client objectives.
- Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance.
- Build strategic media audiences using 3rd party syndicated audience tools (MRI-Simmons, Resonate, YouGov Profiles) to develop audience recommendations and understand media consumption behaviors.
- Use competitive intelligence tools to develop reports on competitor or category investment trends.
- Collaborate with Barkley partners to evaluate audience, geographic, and media vendor information for media plan recommendations.
- Manage client media budget, including developing media flowcharts, sending updates, securing budget approvals, and authorizing purchases.
- Support client billing by partnering with the Finance team to review draft invoices against anticipated spend.
- Stay updated on industry trades to develop one-off POVs for clients regarding the media landscape, category, and media plans.
- Participate in weekly status calls to update clients on media projects and relay updates to internal teams.
- Support the team in developing media reports, analyzing performance to uncover trends and implications for optimizations or future plans.
- Build a foundational understanding of key media planning tools, including Vivvix, Pathmatics, SRDS, SQAD, Nielsen NMI/IMS, Guideline Planning, and others.
- Perform other duties or responsibilities as assigned.
Requirements
- Skilled in Microsoft Office Suite with proficiency in MS Excel.
- Comfortable using math and working with numbers daily.
- Ability to show attention to detail.
- Eager to learn, willing to shadow and ask questions often.
- Passion for advertising & marketing.
- Critical thinker with the ability to process information and make recommendations based on data.
- Ability to work independently and as part of a team.
Skills
- Paid media recommendations
- Media flowcharts
- Analytical skills
- Communication
- Problem-solving
- Microsoft Office Suite
- MS Excel
- Media planning tools (Vivvix, Pathmatics, SRDS, SQAD, Nielsen NMI/IMS, Guideline Planning)
Location
- Hybrid
Work Type
- Full-time
About the Company
- BarkleyOKRP's Commitment to Diversity, Equity, Inclusion + Belonging: DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.