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About the Role
The Associate Director, Programmatic leads the deployment function for a major enterprise client, ensuring programmatic strategies are executed at scale. This role partners with Strategy/Performance, Ad Ops, and Delivery teams to oversee the operational standards for campaign execution and management. The Associate Director acts as the senior day-to-day leader for the deployment team, fostering a culture of accountability and continuous improvement, while also serving as a hands-on programmatic expert driving deployment excellence and identifying AI-enabled workflows.
Responsibilities
- Lead and mentor a team of Managers and Associates across U.S.-based, nearshore, and offshore teams, fostering professional growth, accountability, and a high-performing team culture.
- Partner closely with the Strategy/Performance and Ad Ops teams to translate strategy into execution and ensure optimizations are implemented accurately and efficiently.
- Own the successful deployment lifecycle across all campaigns within your team's remit, overseeing campaign build, trafficking, QA, launch, optimization implementation, and post-launch validation to ensure accurate, efficient, and high-quality execution.
- Lead campaign architecture and account structure development, establishing scalable frameworks that support performance, reporting, optimization, and operational excellence.
- Serve as the senior escalation point for deployment challenges, launch risks, tracking discrepancies, platform troubleshooting, and operational issues while maintaining governance standards, quality assurance processes, and deployment best practices across the account.
- Identify, test, and operationalize AI-powered solutions that streamline campaign deployment, quality assurance, project management, documentation, and optimization workflows across the team.
- Lead internal project management across programmatic deployment efforts, developing deployment roadmaps, launch calendars, implementation checklists, and operational documentation that support timely, scalable, and error-free delivery.
- Collaborate effectively across functional departments, including Ad Operations, Data Science & Analytics, Integrated Media Strategy & Planning, Project Management, and other media craft teams to deliver seamless campaign execution.
- Continuously identify, build, and scale process improvements, automation, and AI-enabled workflows that enhance deployment velocity, quality assurance, documentation, operational efficiency, and overall team effectiveness.
- Promote DEPT®'s values while creating an inclusive, collaborative environment that supports learning, innovation, and growth.
Requirements
- 5–7 years of programmatic media experience within an agency environment, including experience supporting large, complex, enterprise-level clients.
- Advanced proficiency across leading programmatic platforms, including The Trade Desk, DV360, Amazon DSP, and Google Ads.
- Deep expertise in Google Ads and YouTube is required for this role.
- Deep expertise in campaign architecture, account structure development, media deployment, quality assurance, trafficking, launch management, and optimization implementation.
- Proven experience leading and developing teams, with the ability to coach, influence, and create opportunities for others to grow.
- Extensive experience managing complex deployment workflows across multiple stakeholders, timelines, and workstreams while maintaining exceptional attention to detail.
- Strong understanding of project management principles, operational planning, launch governance, and process development within enterprise media environments.
- Confident mastery of campaign troubleshooting, measurement validation, tracking verification, and quality assurance across complex programmatic campaigns.
- Demonstrated ability to build trust, stay organized, manage competing priorities, and deliver high-quality work in fast-paced, evolving environments.
- A "get sh*t done" mentality when it comes to solving operational challenges, removing blockers, and driving execution forward.
- Strong analytical and problem-solving skills, with the ability to identify risks, improve processes, and translate technical details into actionable recommendations.
- A collaborative, curious, and solutions-oriented approach aligned with DEPT®'s values and culture.
- Trello or Project Management experience
- Natural curiosity around AI and automation, with a demonstrated ability to identify opportunities to transform operational workflows through practical application of emerging technologies.
Skills
- Programmatic media
- Campaign architecture
- Account structure development
- Media deployment
- Quality assurance
- Trafficking
- Launch management
- Optimization implementation
- Team leadership
- Project management
- Process development
- Troubleshooting
- Measurement validation
- Tracking verification
- AI and automation
Location
- US Remote
Work Type
- Remote
- Full-time
Experience Level
- Associate Director
- 5-7 years programmatic media experience
Salary/Compensations
- $96,200—$115,000 USD
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
About the Company
- DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more.
- Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
- We are a B Corp-certified company passionate about purpose-driven work.
- We are pioneers at heart, always leaning forward, thinking of what we can create tomorrow that does not exist today.
- We were born digital and we are a new model of agency, with a deep skillset in tech and marketing.
- Our culture is big enough to cope and small enough to care, with people across 20+ countries.
Equal Opportunity
- DEPT® is an equal opportunity employer (EOE).
- We believe our work is its best when our people feel safe and free to be themselves.
- We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities.
- DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
- At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.
- We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
- Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
- We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.