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About the Role
We are seeking technical expertise in SFMC to drive modernization and innovation in our email marketing and marketing automation practice. You will work on a team of three Marketing Automation Consultants reporting to the Manager, Marketing Automation.
Responsibilities
- Manage end-to-end email marketing campaigns, including development, personalization, segmentation, setup, QA testing, scheduling, deployment, deliverability monitoring, and reporting.
- Capture requirements and design/wireframe automated lifecycle programs in Journey Builder, including multi-touchpoint journeys.
- Build triggered email campaigns based on lead form submission events, user interactions, and data signals.
- Manage and deliver email marketing/marketing automation initiatives for assigned LOBs, partnering with team members to provide recommendations.
- Set up CloudPages-hosted lead forms and landing pages using pre-built templates.
- Integrate new fields in SFMC from batch feeds, list uploads, and Sales Cloud via Marketing Cloud Connect to enhance communication opportunities.
- Modify existing and build new static and dynamic custom email template modules/content blocks.
- Provide subject matter expertise in strategic planning, creative/content reviews, and retrospectives with stakeholders.
- Curate and maintain an SQL and AMPscript code snippet reference library.
- Create and maintain documentation of workflow processes and marketing automations.
Requirements
- 2-5 years of experience working within SFMC in a similar role.
- Experience building automated and triggered communications in Journey Builder and Automation Studio.
- Experience writing and modifying SQL queries in SFMC.
- Experience writing and modifying AMPscript for personalization and update activities.
- Experience executing Sales Cloud, Marketing Cloud Advertising, and Marketing Cloud Personalization activities in SFMC.
- Working knowledge of HTML.
- Familiarity with relevant legislations and regulations (e.g., CASL, PIPEDA, CAN-SPAM, GDPR), email marketing best practices, deliverability, and email authentication (SPF, DKIM, DMARC).
- Operate with autonomy, precision, and accountability.
- Continuously develop technical know-how in SFMC, stay current with new SFMC feature releases and marketing automation trends, and proactively assess current state to recommend and implement optimizations and standardizations.
- Understand the unique needs, objectives, and challenges of multiple B2C and B2B lines of business to make appropriate recommendations and develop customized solutions.
- Strong written and verbal communication skills, with the ability to translate business/marketing and technical languages bi-directionally.
- Cultivate strong cross-functional relationships and collaborate for elevated outcomes.
- Support technical upskilling of Marketing Automation team members, while developing your strategic marketing/business acumen through peer learning.
- Champion relevant legislations and regulations, best practices, deliverability, and the customer experience.
- Challenge existing ways of thinking/working when appropriate.
- Occasional travel may be required.
- Extended work hours, including evenings and weekends, may be required.
- Subject to a Criminal Record and Consumer History background check.
Skills
- SFMC
- Email marketing campaign management
- Personalization
- AMPscript
- Dynamic content
- Segmentation
- Data Extension (DE) setup
- SQL
- Automation Studio
- Filters
- QA testing
- Litmus Proof
- Journey Builder
- CloudPages
- Lead forms
- Landing pages
- Marketing Cloud Connect (MCC)
- HTML
- CASL
- PIPEDA
- CAN-SPAM
- GDPR
- Email marketing best practices
- Deliverability
- Email authentication (SPF, DKIM, DMARC)
- Sales Cloud
- Marketing Cloud Advertising (Advertising Studio)
- Marketing Cloud Personalization (Personalization Studio)
Location
- Hybrid
Work Type
- Regular Full-Time
- Hybrid (2 days in office)
Experience Level
- 2-5 years
Education Level
- College diploma or bachelor’s degree in Marketing, Business Administration, Computer Science/Programming, or Engineering
Salary/Compensations
- $72,847.00 to $121,411.00
Benefits
- Training and development opportunities
- Flexible work options
- Paid time off
- Physical and mental health programs
- Supportive workplace culture
- Paid volunteer days
- Competitive salary
- Incentive programs
- Comprehensive total rewards package
- Group retirement savings plans
- Pension
- Health and wellness benefits
- Dental coverage
- Disability coverage
- Life coverage
- Mental health support
- Employee assistance program
About the Company
- CGIC is a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society.
- The Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement.
- The Digital Marketing team serves as an internal agency for B2C and B2B lines of business across the broader Integrated Marketing department, as well as supports priority enterprise initiatives.