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About the Role

As part of the field-based Product & Portfolio Squad, you will engage and develop Thought Leaders (TLs), generate insights for strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer’s Cardiovascular Renal Portfolio. The goal is to enable near-term Squad objectives to achieve long-term brand results.

Responsibilities

Establish and maintain TL relationships in cardiovascular-renal-metabolic health.
Engage target customers across appropriate channels and activities to create positive product perception and deep relationships.
Develop a regional advocate TL base aligned to CVR product communication strategy.
Identify and recommend TLs to provide brand insight.
Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on critical top TLs.
Develop and maintain deep clinical expertise to challenge and advance TL thinking.
Contribute to and inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal champions.
Develop, implement, and maintain accountability for interactions and feedback with regional and local external experts.
Coordinate and execute plans for company presence at appropriate conferences.
Leverage and repurpose content leading internal approvals and align and train local staffing.
Coordinate and execute plans for cardiovascular renal related company presence at national conferences.
Lead TL meetings and support executive/senior leadership encounters at congresses and industry meetings.
Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned.
Maintain deep understanding of a region, including opinion leaders, treatment trends, payer dynamics, and opportunities/challenges.
Lead marketing-initiated peer-to-peer (P2P) program execution including national broadcast.
Support the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty.
Harvest insights during program execution, feeding ideas and recommendations to P2P content.
Own or contribute to various local and national marketing projects that drive brand strategy.
Contribute to and actively participate in platform teams focused on improving processes.
Tailor brand materials to local needs and assess how to further tailor digital solutions.
Coordinate, share, and consolidate customer insight and intelligence with internal partners.
Execute against regional marketing plan that aligns with strategic imperatives of national brand plan.
Generate and communicate actionable insights to the brand team to help inform national strategy.
Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners.
Collaborate with assigned ad board lead to extend moderator and/or customer invites to within region TLs.
Collaborate with local teams to enable the field's optimal engagement and execution.
Share knowledge on systems and processes with Brand Lead, AGM, and within the CRM team.

Requirements

Bachelor’s degree
Valid driver's license and clean driving record
5-7 years’ experience in the pharma/biotech industry
At least 2 years of customer-facing experience
2 years’ experience working within the cardiovascular therapeutic area
Proven accomplishment in identifying and driving a strategic approach to business
Proven track record of sales, customer-facing success, and/or superior project management
Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders
Demonstrated ability to advance parallel initiatives in a fast-paced environment
Demonstrated attention to detail
Demonstrated ability to take ownership of issues
Demonstrated ability to work independently and follow through to completion
Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners
Desire to take the next step in your career to build a marketing capability or advance in sales leadership
Travel (50% +) to customer engagements, medical conferences, patient advocacy events, and internal meetings.
Travel may occur in the evenings and on weekends.

Skills

Cardiovascular therapeutic area
Sales
Customer-facing
Project management
Relationship building
Cross-functional collaboration

Location

New York
Connecticut

Work Type

Field-based
Travel up to 50%

Experience Level

Associate Director
5-7 years experience
2 years customer facing experience
2 years cardiovascular experience

Education Level

Bachelor's degree
Bachelors degree with a life science background (preferred)

Salary/Compensations

$143,280.00 – $214,920.00
Additional compensation may include a bonus or commission (if relevant).

Benefits

Health care
Vision
Dental
Retirement
PTO
Sick leave

About the Company

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility.
We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’.
Bayer offers a wide variety of competitive compensation and benefit programs.
Be part of something bigger. Be you. Be Bayer.

Equal Opportunity

Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
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