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About the Role
Our highly collaborative team is looking for a Growth Marketing Specialist to support our paid marketing efforts. The ideal candidate has proven experience executing efficient Paid Social campaigns, driving growth, and is passionate about performance-oriented content creation. We’re looking for a data-driven, detail-oriented, collaborative, curious, and adaptable individual who thrives in a fast-paced environment.
Responsibilities
- Develop content briefs and messaging hierarchy for paid marketing channels across all funnel stages.
- Continuously A/B test creative strategy to grow and convert key audience segments.
- Improve paid media campaign creatives in line with marketing strategy.
- Own digital marketing campaign execution, including ad uploads, creative updates, and content tracker maintenance.
- Conduct creative analysis and industry research to inform paid marketing strategies.
- Evolve and optimize strategy in partnership with the Senior Growth Marketing Manager to drive revenue.
- Support end-to-end influencer process for paid marketing programs, including identification, vetting, contracting, management, and reporting.
- Analyze marketing performance by updating reports and tracking key metrics to refine strategies.
- Partner with agency to support Google campaign execution, creative updates, and content delivery.
- Create paid marketing campaigns that reflect brand values and objectives, ensuring cohesive and creative content aligned with brand standards.
- Contribute to creative planning and promotional processes through campaign ideation and assisting with marketing briefs.
- Manage multiple projects in a fast-paced environment, maintaining creativity and attention to detail.
- Stay ahead of content trends and bring innovative ideas that support established targets.
- Support Content Marketing Production, ensuring paid channel needs are covered from development to execution.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 2 – 4 years of experience in performance marketing, ideally in a dynamic, high-growth environment.
- 2 years focused on paid social running Meta and Tik Tok.
- Proficient and demonstrated expertise in performance marketing channels & tools, specifically Meta, Meta Business Suite, Tik Tok (including Smart Plus and Search Campaigns), Google (Search, Performance Max, Demand Gen), and GA4 (an asset).
- Demonstrated success running influencer campaigns across key platforms including Meta, YouTube, TikTok, etc.
- Comfortable participating in photoshoots and video recordings to support marketing and brand initiatives.
- Experience in managing ecommerce product feeds.
- Detail-oriented and organized, with the ability to manage multiple tasks in a fast-paced environment.
- Project management experience is a definite asset.
- Comfortable working with data to track performance and identify optimization opportunities.
- Understanding of e-commerce and its digital marketing landscape.
- Able to work independently and drive key projects while thriving in a team environment.
- Some travel required in GTA for photo/video shoots.
Skills
- Paid Social
- Performance Marketing
- Meta
- TikTok
- Google Ads
- GA4
- Influencer Marketing
- Ecommerce Product Feed Management
- Project Management
- Data Analysis
- Content Creation
- A/B Testing
Location
- GTA (for travel)
Work Type
- Full-time
Experience Level
- 2-4 years
Education Level
- Bachelor's degree
Salary/Compensations
- $55,000.00 - $65,000.00 annually
About the Company
- Casper Canada is a leading sleep company that initially launched in the US in 2014 with one perfect mattress sold directly to consumers.
- Its product line of obsessively engineered sleep products has expanded to include sheets, pillows, bed frames, and a dog mattress that are sold online and in stores.
- In 2023, Casper Canada joined Sleep Country Canada's family of brands where our small and highly collaborative team continues to grow.
Equal Opportunity
- Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.