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Responsibilities
- Meet and exceed monthly, quarterly, and annual budgets.
- Prospect new businesses on a weekly basis.
- Prepare and complete sales presentations with decision makers.
- Make presentations including customer needs analysis, research, supporting documentation, and creative business solutions.
- Follow up and close all pending business in a timely manner.
- Update Sales Manager weekly on progress of pending business.
- Work closely with other departments to create effective promotional sales solutions for clients.
- Create and make presentations to agency personnel, selling and pre-selling the station audience attributes.
- Provide exceptional customer service to direct and agency accounts.
- Personally contact each active account regularly with pertinent sales information.
- Obtain credit approval for new accounts.
- Ensure all accounts are paid in a timely manner and assist in the collection process for past due accounts.
- Utilize sales software proficiently.
- Attend special events, including remotes and broadcasts, which may occur after business hours and on weekends.
- Complete all written business requirements within established deadlines.
- Attend and participate in weekly sales staff meetings, individual meetings with manager, and other required meetings and training.
- Maintain a thorough understanding of rates, promotions, inventory, and personnel.
- Stay abreast of trends in the digital and broadcast advertising industry.
- Maintain regular, reliable attendance.
- Work cooperatively and collaboratively with others.
- Build working relationships with co-workers, customers, vendors, and the general public.
- Complete other duties as requested and needed.
Requirements
- Previous sales, advertising, digital sales, or media experience preferred.
- Knowledge of, and familiarity with, broadcasting and digital terminology and methodology preferred.
- Ability to understand the features and benefits of advertising and competitive media.
- Familiarity with Microsoft Word for Windows.
- Sales software knowledge helpful.
- Excellent written and oral English language communication skills.
- Experience developing presentations for direct-business selling.
- Ability to effectively present and communicate.
- Ability to respond to questions appropriately and think on feet.
- Establish and maintain customer relationships.
- Communicate effectively with a wide range of personalities in a professional manner.
- High level of initiative and ability to work independently required.
- Must have reliable transportation, a valid driver's license, and a safe driving history.
- Demonstrate effective negotiation and closing techniques.
- Strong analytical skills, good judgment, and a "positive can do attitude" required.
- Ability to read, hear, and speak clearly.
- Ability to follow both oral and written direction.
- Ability to think critically, analytically, creatively, and logically.
- Ability to articulate information in a clear, concise manner to others.
- Ability to work evenings and weekends.
- Manual dexterity and fine motor skills to manipulate computer keys and general office equipment.
- Ability to sit and/or stand for extended periods of time.
Skills
- Sales software proficiency
- Microsoft Word for Windows
- Negotiation techniques
- Closing techniques
- Analytical skills
- Communication skills