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About the Role
We’re looking for a conceptually strong Copywriter to help shape how First Aid Beauty shows up, sounds, and connects with consumers. You’ll translate strategy into ideas and ideas into words—bringing the brand voice to life across major campaigns, product launches, social, email, packaging, retail, and other consumer touchpoints. This role combines creative thinking, hands-on writing, and stewardship of the FAB brand voice.
Responsibilities
- Develop compelling, on-brand copy across campaigns, product launches, paid media, organic social, influencer, PR, email, DTC, retail, packaging, and other brand touchpoints.
- Translate brand, consumer, and marketing strategy into clear creative concepts and messaging for campaigns, launches, activations, and always-on storytelling.
- Partner closely with designers, creative leads, and cross-functional teams to develop cohesive work in which the words and visuals feel like one idea.
- Own copy projects from initial brief through final execution, balancing conceptual thinking with hands-on writing, editing, and proofreading.
- Adapt messaging for different channels, audiences, and business objectives while maintaining a consistent and recognizable brand voice.
- Translate product benefits, ingredients, claims, and complex skincare information into language that feels clear, human, and compelling.
- Help define, protect, and evolve FAB’s voice and tone across channels and markets.
- Work closely with social, influencer, PR, CRM, digital, product, education, brand, and legal partners to ensure copy is strategic, accurate, and ready for market.
- Stay connected to culture, consumer behavior, language, and platform trends to keep the brand voice relevant and resonant.
- Manage multiple projects and shifting priorities while maintaining a high standard of creative quality and attention to detail.
Requirements
- 3+ years of copywriting experience within an in-house creative team, agency, or consumer brand environment.
- A portfolio demonstrating strong conceptual thinking, brand storytelling, and writing across a range of channels and formats.
- Strong command of voice, tone, grammar, editing, and proofreading.
- Experience developing creative concepts and extending a single idea across multiple consumer touchpoints.
- An understanding of how copy should shift across social, digital, CRM, retail, packaging, paid media, and long-form brand storytelling.
- The ability to translate strategy and complex information into writing that is clear, engaging, and easy to understand.
- A highly collaborative approach and experience partnering with designers, art directors, marketers, strategists, and cross-functional teams.
- The ability to receive feedback, ask thoughtful questions, and revise quickly without losing the strength of the idea.
- Strong organizational skills and the ability to manage multiple assignments in a fast-paced environment.
- An interest in beauty, skincare, culture, and the way consumers communicate and engage with brands.
- Experience within beauty, skincare, wellness, or another regulated consumer category is preferred.
- Familiarity with product claims, legal review, global markets, or localized copy development is a plus.
Skills
- Copywriting
- Conceptual thinking
- Brand storytelling
- Writing
- Voice and tone
- Grammar
- Editing
- Proofreading
- Creative concept development
- Messaging adaptation
- Translation of complex information
- Collaboration
- Feedback reception
- Organizational skills
- Project management
Location
- NEW YORK OFFICE
Work Type
- Full time
Experience Level
- Entry Level
Salary/Compensations
- $95,200.00 - $119,000.00 / year
About the Company
- Procter & Gamble participates in e-verify as required by law.
Equal Opportunity
- We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Qualified individuals will not be disadvantaged based on being unemployed.
- We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.