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About the Role
Morning Brew Inc. is seeking a Senior Associate, Go-to-Market Strategy to package, position, and launch advertising products across various media channels. The ideal candidate is a strategic thinker who can transform research and ideas into compelling sales materials.
Responsibilities
- Concept and formulate content ideas into innovative partnership programs and new product launches.
- Build packaging and positioning for new sponsorship opportunities and product expansions.
- Translate strategic thinking into decks, one-sheets, and talk tracks for the sales team.
- Strategically assess new opportunities, identify client needs, and develop sellable concepts within timelines.
- Own and maintain the master sales deck library, ensuring all narratives are current and on-brand.
- Lead internal kick-off calls with cross-functional stakeholders to ensure smooth project execution.
- Partner with Sales, Creative Strategy, Editorial, Insights and Analytics, Events, Product, and Pricing to develop sellable ideas.
- Package creator-led and multimedia work into compelling client offerings.
- Train and enable the sales team on new packages and narratives.
- Monitor product performance post-launch, identify issues, and repackage or retrain as needed.
- Act as a liaison between sales and GTM, gathering intelligence on what resonates with clients.
- Build scalable systems, including an asset repository and a feedback loop for GTM development.
- Develop systems for asset management and feedback loops to drive GTM strategy.
Requirements
- Four-year college degree or equivalent combination of skills, training, and experience.
- 3-4 years of experience in go-to-market strategy, sales enablement, integrated marketing, content strategy, or pre-sale at a digital publisher, agency, or brand.
- Strong foundation in brand strategy and creative thinking.
- Ability to translate market demand into compelling narratives and sponsorships aligned with MBI's brand.
- Adept at leveraging market research, campaign performance data, and audience insights.
- Exceptional strategy and deck-building skills.
- Ability to shape messy inputs into clear, logical presentations.
- Gift for organizing complicated thinking into simple and persuasive content.
- Strong writing and editing skills, with an ear for effective slide copy and spoken language.
- Hands-on experience with creator-led, social, or multimedia content strongly preferred.
- Resourcefulness in finding answers and providing recommendations.
- Collaborative approach to working across teams with competing priorities.
- Ability to move projects forward without formal authority.
- Working knowledge of the media landscape, including package building and pricing.
- Comfort with data and insights, using them to support pitches.
- Deadline-oriented project management skills with the ability to juggle multiple requests.
- Expertise in Google Slides and fluency in PowerPoint and the rest of G-Suite.
- Culture-first mindset and a bias toward figuring things out.
- Passion for Morning Brew Inc.'s editorial brands and mission.
Skills
- Go-to-market strategy
- Sales enablement
- Integrated marketing
- Content strategy
- Pre-sale
- Brand strategy
- Creative thinking
- Market research analysis
- Campaign performance analysis
- Audience insights
- Strategy development
- Deck building
- Presentation design
- Writing
- Editing
- Creator-led content
- Social media content
- Multimedia content
- Project management
- Google Slides
- PowerPoint
- G-Suite
Location
- New York City
- Remote
Work Type
- Remote
Experience Level
- Senior Associate
- 3-4 years of experience
Education Level
- Four-year college degree or equivalent combination of skills, training and experience
Salary/Compensations
- $85,000 - $90,000
Benefits
- 401(k) employer match
- Premium health, vision, and dental plans
- Mental health benefits
- Care concierge
- Free access to One Medical
- Free access to the Calm app
- Generous paid parental leave
- Fertility coverage
- Employee Resource Groups
- Gym and workout class reimbursements
- Annual learning credit
About the Company
- Morning Brew Inc. mixes business news with wit to engage the next generation of business leaders.
- The company builds real relationships with its audience through credible and entertaining business content.
- Morning Brew Inc. is a fast-growing team known for being clever and creative.
- Morning Brew Inc. was founded in 2015 by college students to address the lack of engaging business news for their peers.
- It has evolved into a multi-channel media company with over 20 content franchises, maintaining a witty and engaging tone.
- In 2020, Axel Springer SE acquired a majority stake, increasing to full ownership in February 2025.
- Axel Springer SE is a transatlantic media company committed to the values of a free and informed society.
Equal Opportunity
- Morning Brew Inc. is deeply committed to fostering a transparently inclusive workplace environment.
- People of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are strongly encouraged to apply.