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About the Role
Lead product marketing for Engine, defining market positioning, launching new capabilities, sharpening partner stories, and driving revenue growth through product innovation. This is a cross-functional leadership role at the intersection of product, sales, partnerships, growth, analytics, and brand, owning positioning, messaging, go-to-market strategy, launch excellence, sales enablement, and market intelligence.
Responsibilities
- Define the product marketing vision, priorities, and operating model for Engine.
- Build the positioning and messaging architecture for Engine’s platform, solutions, and key verticals.
- Clarify Engine’s value proposition across multiple audiences, including financial institutions, marketplace partners, publishers, fintechs, and internal stakeholders.
- Establish a clear narrative for how Engine differentiates through data, personalization, conversion, flexible integrations, and marketplace scale.
- Partner with Product, BD, and Strategy teams to bring new capabilities to market.
- Develop launch strategies for new experiences, integrations, partner-facing features, and monetization products.
- Shape GTM plans for emerging areas such as checkout experiences, insurance and quote flows, and other marketplace expansions.
- Ensure launches include audience strategy, packaging, messaging, enablement, measurement, and adoption plans.
- Create sales and partnership enablement materials that improve how Engine is sold.
- Equip revenue teams with pitch decks, one-pagers, competitive battlecards, case studies, ROI stories, objection handling, and launch communications.
- Partner with Sales and Partnerships to improve win rates, shorten sales cycles, and increase expansion within existing accounts.
- Help define packaging and commercialization approaches that align product value with partner needs and revenue outcomes.
- Translate marketplace mechanics, data assets, matching intelligence, checkout flows, analytics, and compliance strengths into messaging that resonates.
- Build differentiated narratives for both platform-level and solution-level offerings.
- Develop use-case stories that connect Engine capabilities to business outcomes such as conversion, monetization, retention, and customer engagement.
- Build a deep understanding of customer needs, competitor positioning, and market shifts across embedded finance, affiliate/marketplace models, fintech infrastructure, and adjacent partner ecosystems.
- Bring structured voice-of-customer insights into roadmap and GTM decisions.
- Work closely with Product to influence roadmap based on customer, market, and competitive insights.
- Partner with Growth, Analytics, and Commercial teams to define launch KPIs and assess in-market performance.
- Collaborate with Brand and Content to ensure consistency across thought leadership, events, website, partner materials, and outbound campaigns.
- Build strong alignment across executive leadership on market narrative and strategic priorities.
- Hire, develop, and lead a high-performing product marketing team over time.
- Establish core product marketing processes, templates, launch governance, and planning rhythms.
- Create a culture of sharp thinking, fast learning, strong execution, and measurable outcomes.
Requirements
- 10+ years of experience in product marketing, go-to-market, or related strategy roles, with meaningful leadership experience.
- Experience in fintech, embedded finance, marketplaces, SaaS platforms, performance marketing ecosystems, or other complex multi-sided businesses.
- Proven track record launching and scaling products that require strong cross-functional coordination.
- Strong experience with positioning, messaging, packaging, and sales enablement.
- Ability to understand technical and data-driven products and translate them into customer-facing value.
- Experience partnering closely with Product, Sales, Partnerships, and Executive teams.
- Strong analytical orientation with comfort using performance data to inform strategy and iteration.
- Excellent written and verbal communication skills, including executive-level storytelling.
- Experience working in regulated categories or environments with compliance considerations is strongly preferred.
- People leadership experience, including building teams and operating mechanisms, is preferred.
- B2B2C or platform business model experience.
- Experience marketing marketplace products.
- Experience across financial product categories such as lending, cards, savings, insurance, or adjacent consumer-finance products.
- Familiarity with partner ecosystems, monetization models, attribution, and funnel optimization.
- Experience supporting both enterprise sales motions and partner adoption motions.
Skills
- Product Marketing
- Go-to-Market Strategy
- Positioning
- Messaging
- Sales Enablement
- Market Intelligence
- Storytelling
- Strategic Planning
- Cross-functional Leadership
- Data Analysis
- Communication
Location
- NYC Office
Work Type
- Onsite (3 days per week)
Experience Level
- 10+ years
- Leadership experience
Salary/Compensations
- $x - X
Benefits
- 401(k) match
- Health insurance options
- Disability coverage
- Life insurance
- Unlimited paid time off
About the Company
- Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more.
- Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
- We are always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
- When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
- At Gen, we are scrappy and relentlessly customer driven.
- We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
- You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
- Engine is GEN Digital’s embedded marketplace platform, helping partners acquire, engage, and monetize users through personalized financial experiences.
- Engine powers search, comparison, recommendation, and checkout experiences across financial products, with flexible implementation options ranging from hosted partner pages and embeds to APIs and SDKs.