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About the Role

The Experiential Marketing Manager leads the strategy, planning, production, execution, and post-event analysis of brand experiences to strengthen Foot Locker’s connection to youth culture and local communities. This role manages the entire experiential lifecycle, requiring strategic and operational skills, strong relationship-building abilities, and exceptional communication.

Responsibilities

Own experiential projects from initial briefing through postmortem.
Translate business objectives into innovative consumer experiences.
Develop event strategies that align with brand, retail, and business priorities.
Recommend creative approaches that strengthen community engagement and brand affinity.
Identify opportunities to elevate experiences through innovation, culture, and emerging trends.
Lead planning and execution of experiential marketing activations.
Develop project timelines, production schedules, and execution plans.
Manage agency partners, vendors, freelancers, and production teams.
Direct agency and vendor partners responsible for permitting, logistics, staffing, security, transportation, fabrication, hospitality, and event operations.
Ensure all experiences are executed on time, within budget, and at premium brand standards.
Travel and provide onsite leadership during activations.
Serve as the primary project manager across various internal departments and external partners.
Lead cross-functional governance and stakeholder alignment through project lifecycles.
Ensure clear ownership, accountability, and communication across all stakeholders.
Anticipate challenges and proactively develop solutions.
Build and maintain relationships with various external partners.
Serve as a trusted connector within the local market.
Continuously identify opportunities for authentic community partnerships.
Partner directly with internal brand teams and external partners to understand business objectives.
Present experiential recommendations and project updates to senior leadership.
Manage client expectations while balancing timelines, budgets, and operational realities.
Build confidence through excellent communication and flawless execution.
Develop detailed project plans and execution timelines.
Maintain budgets and track expenses.
Manage production schedules.
Drive accountability across internal and external stakeholders to ensure successful project delivery.
Create executive-ready presentations, recaps, and postmortems.
Track KPIs and event performance.

Requirements

Bachelor’s degree or equivalent professional experience.
5+ years of experiential marketing, event production, brand marketing, or agency experience.
Proven experience leading large-scale consumer events from strategy through execution.
Experience managing multiple concurrent projects with competing deadlines.
Experience working directly with clients, agencies, and executive stakeholders.
Strong budget management experience.
Exceptional written and verbal communication skills.
Excellent presentation skills.
Highly organized with exceptional attention to detail.
Ability to work independently with minimal supervision.
Comfortable working evenings, weekends, and traveling as business needs require.
Existing relationships with local vendors, production partners, and community organizations (preferred).
Experience within retail, sports, fashion, lifestyle, or entertainment marketing (preferred).
Understanding of youth culture, sneaker culture, music, sports, and community engagement (preferred).
Experience managing agencies and production partners (preferred).
Knowledge of event permitting and production logistics (preferred).

Skills

Strategic thinking
Innovation
Stakeholder leadership & influence
Relationship management
Project and operational excellence
Cross-functional collaboration
Problem solving & decision making
Resilience & adaptability

Experience Level

5+ years

Education Level

Bachelor's degree or equivalent professional experience

Salary/Compensations

$82,000-$91,370

Benefits

Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Stock Purchase Plan
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups
Eligible for short term incentives

About the Company

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both.
From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.
As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company.
That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand.
We’re looking for great people who want to influence culture and the generation that is shaping what’s next.
Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.
Come change the game with us. Apply today!
At Foot Locker, we value innovation, authenticity, and integrity in all that we do.

Equal Opportunity

To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.
Cameras must be on for all virtual interviews.
AI tools are strictly prohibited during interviews or assessments.
We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.