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About the Role
Provide strategic leadership for the development and execution of marketing strategies to drive client acquisition, retention, and revenue growth. Lead a global team, align segment-specific marketing with enterprise priorities, and partner across the business to deliver client marketing programs.
Responsibilities
- Lead the development and execution of annual client marketing plans by channel and sub-segment.
- Shape, develop, and execute client-focused marketing campaigns, ensuring they remain on strategy, message, budget, and timeline.
- Oversee execution of programs designed to drive MQL delivery and SQL conversion.
- Define and guide differentiated messaging strategies grounded in deep client-segment knowledge.
- Guide team members in developing effective sales enablement tactics.
- Lead partnership on the development of custom content that drives engagement with institutions, consultants, and advisors.
- Ensure product and content strategy are integrated across pre-event, post-event, and experiential-event marketing.
- Lead participation in campaign performance analysis, identify opportunities to improve effectiveness, and make data-driven recommendations.
- Build and steward strategic relationships with critical business partners.
- Establish and maintain an effective communication cadence across partners.
- Oversee the client marketing budget with disciplined financial stewardship.
- Lead, mentor, and motivate a global team of direct reports, providing clear strategic direction and support.
- Maintain a forward-looking view of industry trends, best practices, and emerging technologies in client marketing.
Requirements
- 15+ years of progressive asset management marketing experience in channel or client marketing required.
- Demonstrated ability to lead strategy while driving high-quality execution.
- Deep understanding of institutional, wealth, and intermediary client segments and firms.
- Strong communication skills (written and verbal).
- Demonstrated ability to execute technical writing and craft nuanced, audience-specific messaging.
- Strong strategic thinking skills, with an innovative mindset.
- Ability to lead campaign-specific narrative development.
- Strong technical investment knowledge and executive judgment.
- Exceptional interpersonal skills with the credibility and judgment to influence senior stakeholders.
- Demonstrated experience collaborating with senior stakeholders across investment, sales, and product teams.
- A self-starter with a strong commercial orientation, high-performing mindset, intellectual curiosity, executive presence, and drive to win.
- Critical thinker with superior problem-solving skills.
- Ability to lead cross-functional teams, organize people and resources, and drive measurable outcomes.
- Demonstrated ability to manage multiple priorities, projects, stakeholders, and competing objectives.
- Strong understanding of U.S. and international regulatory requirements and regulations.
Skills
- Client Marketing
- Asset Management Marketing
- Strategic Planning
- Campaign Development
- Lead Scoring
- Automated Nurture Campaigns
- Messaging Strategy
- Sales Enablement
- Content Development
- Event Strategy
- Campaign Analysis
- Budget Management
- Team Leadership
- Industry Trends Analysis
- Communication
- Strategic Thinking
- Technical Writing
- Investment Knowledge
- Interpersonal Skills
- Problem-Solving
- Regulatory Compliance
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 15+ years
Salary/Compensations
- $137,400 - 240,400 USD
Benefits
- Retirement benefits (401k and pension)
- Health and welfare benefits (medical, dental, vision, spending accounts and disability)
- Paid time off
- Parental and caregiver leave
- Life & accident insurance
- Other voluntary and well-being benefits
- Discretionary bonus program that may include an equity component
About the Company
- Northern Trust is a global leader in innovative wealth management, asset servicing, asset management and banking services.
- Founded in 1889, the company is guided by principles of Service, Expertise, and Integrity.
- With over 135 years of financial experience and more than 24,000 partners, Northern Trust serves sophisticated clients using leading technology and exceptional service.
- Northern Trust offers a flexible and collaborative work culture with a strong history of financial strength and stability.
- Movement within the organization is encouraged, senior leaders are accessible, and the company is committed to an inclusive workplace and assisting communities.
- Philanthropy is deeply rooted in Northern Trust’s history and is an essential element of its culture.
Equal Opportunity
- Northern Trust is committed to working with and providing adjustments to individuals with health conditions and disabilities.