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About the Role
This role is a key part of a dedicated global in-house creative production team driving creative innovation within the marketing team of a global leader in the Tech industry. Seeking a highly creative, results-oriented Web Marketing Copywriter to craft compelling, high-impact content primarily for the client's organic marketing channels, with a strategic focus on the US and LATAM markets. The ideal candidate will integrate AI tools into the creative workflow to accelerate content production, enhance performance, and deliver assets that drive revenue, user acquisition, and ROI.
Responsibilities
- Craft long-form narrative content tailored for B2B audiences, emphasizing SEO and GEO marketing strategies.
- Develop, write, and edit engaging, on-brand copy for organic marketing channels, including website landing pages, blog posts, Google Ads Help Center, social media captions, and in-product messaging.
- Ensure content is culturally relevant, locally nuanced, and optimized for target audiences across the US and diverse LATAM regions.
- Collaborate with SEO specialists, content strategists, product marketers, and global/regional marketing teams to integrate key messages, value propositions, and localized keywords.
- Maintain a deep understanding of client's brand guidelines, tone of voice, and product features for consistent messaging.
- Act as a champion for the adoption and effective use of Generative AI and other copywriting tools.
- Utilize AI to accelerate ideation, optimize drafts, translate/localize content, and perform data-driven A/B testing on headlines and CTAs.
- Develop and refine prompt engineering techniques to maximize the quality and relevance of AI-assisted content.
- Focus content generation on driving tangible business outcomes, including revenue growth, customer acquisition (CPA), SEO/GEO, and overall ROI.
- Collaborate with analytics and performance marketing teams to understand content effectiveness and optimize copy based on performance metrics.
- Structure and write digital assets for maximum conversion, product value prop fidelity, and user experience.
- Manage multiple copywriting projects simultaneously, ensuring deliverables meet deadlines and quality expectations.
- Present and justify creative concepts and copy decisions to internal stakeholders and client partners.
- Participate in content planning meetings, bringing proactive ideas for high-performing organic content.
Requirements
- Minimum of 6+ years of professional copywriting experience, with a focus on organic marketing channels within a fast-paced agency or in-house team.
- Experience in long form writing/journalism for a B2B audience, and ideally in marketing strategy subjects including SEO & GEO strategies.
- Proven experience writing high-performing copy for digital assets (websites, landing pages, social media, etc.).
- Demonstrable experience tailoring content for US and/or LATAM markets, understanding regional cultural sensitivities and linguistic nuances.
- Strong portfolio showcasing work that demonstrates creative excellence and measurable business results (revenue, acquisition, ROI).
- Proficiency in utilizing major Generative AI tools (e.g., Gemini, ChatGPT, Claude) for content production and optimization.
- Familiarity with SEO/GEO best practices and keyword integration.
- Experience working within project management tools (e.g., Asana, Jira) and content management systems (CMS).
- Excellent communication and presentation skills.
- Highly organized, proactive, and capable of managing ambiguity and tight deadlines.
- A data-informed creative—you believe in testing, measuring, and optimizing your work.
- A passion for technology and an understanding of the global tech landscape.
Skills
- Copywriting
- Organic Marketing
- Content Strategy
- SEO
- GEO Marketing
- B2B Content
- Website Copy
- Landing Page Copy
- Blog Posts
- Google Ads Help Center Content
- Social Media Captions
- In-product Messaging
- Generative AI Tools (Gemini, ChatGPT, Claude)
- Prompt Engineering
- A/B Testing
- Performance Optimization
- Data Analysis
- Project Management
- Content Management Systems (CMS)
- Communication
- Presentation Skills
- Organization
- Proactiveness
- Ambiguity Management
- Deadline Management
- Tech Industry Understanding
Location
- US
Work Type
- Full-time
Experience Level
- 6+ years
Salary/Compensations
- $100,000 to $130,000 annually
Benefits
- Annual performance bonus targets
- Benefits
- Other applicable incentives
About the Company
- HH Global is the global leader in responsible marketing activation services.
- We help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation.
- We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale.
- With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients.
Equal Opportunity
- HH Global is an equal opportunity employer and considers all qualified applications without regard to protected characteristics.