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About the Role
Geotab is seeking a bright graduate to support the UK Marketing team for a four-month period. This role focuses on developing Geotab's online presence, managing events, communications, PR, and product launches, with involvement in social media, event planning, and SEO improvement.
Responsibilities
- Support the UK Marketing team in developing online presence, event planning, social media creation, and campaign performance analysis.
- Work closely with internal departments, external support agencies, the Sales team, and reseller/channel partners.
- Content review and brief development.
- Support website and blog development and management.
- Help develop effective strategies and tactics to promote Geotab and its products and services.
- Create, manage and analyse B2B social media channels.
- Maintain all internal and external documents and marketing materials.
- Encourage internal blog and social media engagement.
- Analyse campaign performance.
- Support Marketing activities for the Sales team to ensure Partners improve their social/digital presence (co-marketing programme).
- Collaborate with internal departments and external support agencies to develop and successfully execute segment activity including global advertising planning (media, creative and content), PR, product launches, events, and reseller/channel campaigns and programs.
- Develop value-based messaging, assets and campaigns that will assist internal teams in securing marketing effort by resellers/channel partners.
- Utilise business planning tools (e.g. Salesforce) to forecast.
Requirements
- Marketing, Journalism, Media, Communications, Business or other relevant degree (2:1 or above).
- Digital skills with previous experience using a CMS (e.g. WordPress).
- Technical competence using software programs, including Google Suite for business (Sheets, Docs, Slides).
- Strong business writing, oral communication, and interpersonal skills in English.
- Understanding of or willingness to learn SEO and web performance indicators like Google Analytics.
- Highly organised, task-oriented, self-managed team player who demonstrates proactivity in taking initiative.
- Good analytical skills and knowledge of digital marketing with a desire to learn about Geotab technology.
Skills
- Social media
- Event planning
- SEO
- Digital marketing
- CMS (e.g. WordPress)
- Google Suite (Sheets, Docs, Slides)
- Business writing
- Oral communication
- Interpersonal skills
- Analytical skills
Location
- UK
Work Type
- Full-time
- Paid Internship
- Hybrid
Experience Level
- Graduate
Education Level
- Bachelor's degree (2:1 or above) in Marketing, Journalism, Media, Communications, Business or related field.
Benefits
- Great benefits
- GEO Launch - one-week Employee Orientation
About the Company
- Geotab is a global leader in IoT and connected transportation, certified “Great Place to Work™.”
- We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
- Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets.
- Geotab’s open platform and Geotab Marketplace®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.
- Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
- We have adopted a flexible hybrid working model with systems, functions, programs and policies in place to support both in-person and virtual work.
- We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings.
- We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business.
- We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together.
- We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired.
- We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.
Equal Opportunity
- Geotab encourages applications from all qualified individuals.
- We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired.
- We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.