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About the Role
Right Side Up is seeking freelance Paid Social Marketers with deep fintech experience to own paid social strategy and execution for clients in regulated, high-consideration categories. This is a senior, hands-on specialty for operators who build and optimize in Meta themselves at meaningful spend, within businesses requiring creative review, compliance, and testing rigor. Projects typically range from 10 to 40 hours per week.
Responsibilities
- Own day-to-day strategy and execution of paid social campaigns, primarily on Meta, across core products and audiences.
- Drive efficient volume against aggressive growth targets, focusing on improving downstream cost per acquisition or cost per funded customer.
- Take channels from zero to one, with a rigorous approach to testing, validating, and scaling new campaign structures over a 6 to 12 week horizon.
- Set clear expectations and success criteria before launching new initiatives, and run them end to end.
- Partner with data science and analytics teams on incrementality measurement, including geo-based experimentation.
- Continuously optimize creative, targeting, and campaign structure, and drive the creative testing agenda.
- Extend ongoing optimization into secondary channels where in scope, including YouTube and Trade Desk/OTT programmatic display.
- Translate performance data into clear, prioritized recommendations for internal stakeholders.
- Collaborate with paid search and broader paid media counterparts to align strategy and pacing across channels.
- Navigate creative and compliance review processes without losing testing velocity.
Requirements
- Senior Manager level or above, with substantial hands-on Meta experience building and optimizing campaigns in-platform.
- Fintech experience required.
- Experience managing six figures per month in paid social spend, in an environment with creative, compliance, and testing rigor.
- Proven track record taking a channel from zero to one, including setting up rigorous testing and validation frameworks.
- Strong experimentation background, including working with data science on incrementality studies.
- Comfortable connecting in-platform performance to business outcomes and unit economics.
- Comfortable operating independently in a fast-moving, evolving organization.
- Trade Desk/programmatic display, OTT, or Paid YouTube experience is nice to have.
Skills
- Meta Ads Manager
- Adjacent paid social platforms
- Programmatic and CTV/OTT platforms such as The Trade Desk
- Google Ads
- YouTube
- Analytics and measurement platforms for incrementality, attribution, and cohort analysis
Work Type
- Freelance
- Contract
Experience Level
- Senior Manager level or above
About the Company
- Right Side Up is a collective of premium marketing talent focused on growth.
- Trusted by early-stage ventures, fast-growing tech companies, and Fortune 500 teams.
- Over 1400+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
- Values expertise, flexibility, and meaningful work with innovative brands.