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About the Role
We are seeking our first Go-To-Market hire to own demand generation for Class 3. You will be responsible for reaching the right audiences, developing engaging campaigns, and converting interest into qualified leads and customer conversations. This is a creative role focused on strategic thinking and execution, requiring strong instincts about engaging sophisticated technical buyers.
Responsibilities
- Own originated demand generation, developing strategies and campaigns to reach target audiences and generate qualified leads.
- Build and execute the content strategy, including multi-week content arcs and founder thought leadership.
- Refine the Ideal Customer Profile (ICP) and targeting based on market response.
- Own targeted outbound as a demand-generation channel, focusing on message and audience quality.
- Conduct initial prospect conversations, independently or with leadership.
- Develop product marketing materials for technical buyers, such as case studies and one-pagers.
- Enhance the impact of company events, both hosted and attended.
- Lead the evolution of the marketing website, including messaging, content, and conversion optimization.
- Experiment with new methods to reach prospective customers.
- Leverage AI and automation to improve marketing efforts where appropriate.
Requirements
- 5-10 years in B2B GTM, growth, marketing, or demand generation, with experience building a function at an early-stage company.
- Proven track record of using marketing to generate qualified leads, not just awareness or engagement.
- A portfolio of creative work that captured professional attention and produced meaningful results.
- Experience building a marketing channel from inception to measurable traction.
- Strong judgment regarding lead quality versus lead volume in complex enterprise markets.
- Comfort with ambiguity and figuring things out without a pre-existing playbook.
- Willingness to travel for conferences and client events.
- Unusually strong creative marketing judgment and great instincts.
- Ability to get prospects to pay attention without gimmicks.
- Strong writing skills, capable of translating technical arguments into compelling marketing content.
- Proficiency in using AI as a working tool, with developed judgment on its application.
- Intellectual curiosity and a desire to learn about climate risk, engineering, or the built environment.
Skills
- Demand Generation
- Content Strategy
- Targeted Outbound
- Product Marketing
- Event Marketing
- Website Optimization
- AI and Automation in Marketing
- Creative Marketing
- Audience Targeting
- Lead Generation
- B2B Marketing
- GTM Strategy
- Writing
- Market Research
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
- Senior
Salary/Compensations
- $150,000-$190,000 base salary
Benefits
- Meaningful equity
- Four-year equity vesting with a one-year cliff
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Flexible PTO
About the Company
- Class 3 Technologies is building solutions that matter for the buildings, infrastructure, and investments that must withstand a changing climate.
- The company has strong early traction across real estate, critical digital infrastructure, financial services, and risk consulting.
- This role offers a chance to define the go-to-market strategy for a company with real enterprise traction and genuine technical differentiation.
- Employees will have meaningful ownership, direct access to customers and founders, and substantial influence over company growth.
Equal Opportunity
- Class 3 Technologies is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees, regardless of race, gender, age, religion, identity, disability or veteran status.