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About the Role
Lead the hotel's Group and Transient sales team strategy by integrating sales plans to achieve budget targets and align with strategic business priorities. Oversee group sales operations, client relationships, and revenue performance while maintaining IHG brand standards. Serve as a key leader within the Sales & Marketing department, partner closely with Revenue Management, Marketing, and Events teams, and coach and develop team members to drive performance and support professional growth. Assumes the Director of Sales & Marketing's leadership responsibilities in their absence.
Responsibilities
- Maximize the hotel's visibility and market presence in designated markets, with a focus on managing group and transient segment teams.
- Analyze market trends and coordinate strategies to maximize revenue in the group segment through increased business volume, optimized pricing, and hotel positioning.
- Negotiate rates within predefined budget and revenue guidelines while maintaining fast response times and meeting team targets.
- Achieve individual and team monthly quota objectives by monitoring weekly sales activity targets and reviewing segmentation reports.
- Collaborate with the Marketing team to develop and execute special programs and promotional initiatives to optimize average daily rate, occupancy, and business volume during periods of lower demand.
- Oversee all group sales team goals, scheduling, reporting, and sales deployment.
- Assist in the development, implementation, and monitoring of sales team action plans to ensure revenue targets are met or exceeded.
- Coach and mentor team members to drive performance, support professional development, and foster career growth.
- Attend weekly sales meetings to lead discussions and address group-related topics.
- Organize and lead weekly GRC meetings to review performance against budget, lead status, conversion ratios, and Group Pace Tracker.
- Assume a leadership role in the absence of the Director of Sales & Marketing.
- Manage both new and repeat business for the hotel, monitoring and maintaining regular contact with assigned customer and industry segments.
- Oversee team contracts, renewals, addendums, and turnovers.
- Maintain regular contact with group planners, corporate accounts, incentive buyers, and third-party agencies.
- Collaborate with neighborhood hotels, fostering strong business relationships with sales counterparts.
- Meet with key clients and event organizers onsite during their programs to ensure exceptional customer service.
- Provide feedback to the DOSM, team, and hotel senior management regarding client interactions and event outcomes.
- Demonstrate expert-level understanding of all sales tools, including Delphi Salesforce, Opera PMS, CVENT RFP, and industry intelligence tools.
- Demonstrate proficiency in the IHG Lead Share system, generating qualified sales leads.
- Plan and execute individual sales trips, and oversee team visits to major market areas and industry events.
- Organize, support, and lead showcase site inspections and client visits.
- Attend major sales and public relations events hosted by the hotel or industry.
- Assist in developing and managing departmental budgets, including operational expenditures.
- Perform duties and tasks as assigned by the Director of Sales & Marketing or General Manager.
Requirements
- Bachelor's degree in Hospitality Management, Business, Sales, or a related field.
- Minimum of three to five years of progressive hotel sales experience.
- Demonstrated leadership in group sales.
- Prior luxury or full-service hotel experience preferred.
- Must speak fluent English.
- Other languages preferred.
- Frequently standing up or moving within and outside of the facility.
- Carrying or lifting items weighing up to 25 pounds.
- Handling objects, supplies, and sales collateral.
- Demonstrated ability to interact with leadership, clients, agency partners, and internal teams.
- Reading and writing abilities utilized for sales proposals, contract reviews, management reports, and strategic planning documents.
- Mathematical skills, including budgeting, forecasting, ROI analysis, profit/loss concepts, percentages, and variances, are utilized frequently.
- Expert proficiency in Delphi Salesforce, Opera PMS, CVENT, IHG Lead Share, and related sales technology platforms.
- Strong analytical skills with the ability to interpret market data, segmentation reports, and pace tracking.
- Proven ability to build, develop, and sustain effective partnerships with key stakeholders.
- Ability to manage multiple priorities simultaneously under competing deadlines.
- Problem solving, reasoning, motivating, organizational, and training abilities are used often.
- Ability to travel to attend sales trips, trade shows, client events, and industry functions.
- May require a valid Driver's License.
- May be required to work nights, weekends, and/or holidays.
Skills
- Group sales strategy
- Sales plan integration
- Budget target achievement
- Strategic business alignment
- Group sales operations oversight
- Client relationship management
- Revenue performance management
- IHG brand standards adherence
- Sales & Marketing department leadership
- Revenue Management collaboration
- Marketing collaboration
- Events team collaboration
- Team coaching and development
- Performance drive
- Professional growth support
- Market trend analysis
- Revenue maximization
- Pricing optimization
- Hotel positioning
- Rate negotiation
- Budget adherence
- Revenue guidelines adherence
- Response time management
- Team target achievement
- Quota objective achievement
- Sales activity monitoring
- Segmentation report review
- Delphi Salesforce tracking
- Budget P&L alignment
- Special program development
- Promotional initiative execution
- Average daily rate optimization
- Occupancy optimization
- Business volume optimization
- Team goal setting
- Scheduling
- Reporting
- Sales deployment
- Sales team action plan development
- Revenue target achievement
- Team mentoring
- Professional development support
- Career growth support
- Periodic check-ins
- Progress monitoring
- Guidance provision
- Continuous learning promotion
- Sales meeting participation
- GRC meeting leadership
- Performance review
- Lead status review
- Conversion ratio review
- Group Pace Tracker review
- Trend identification
- Anomaly identification
- Leadership role assumption
- New business management
- Repeat business management
- Customer segment contact
- Industry segment contact
- Contract management
- Renewal management
- Addendum management
- Turnover management
- Hotel policy adherence
- Group planner contact
- Corporate account management
- Incentive buyer contact
- Third-party agency contact
- Personalized service
- Group sales objective support
- Inter-hotel collaboration
- Business relationship building
- Sales counterpart collaboration
- IHG brand family collaboration
- Key client meetings
- Event organizer meetings
- Customer service excellence
- Concern resolution
- Experience enhancement
- Sales tools expertise
- Opera PMS proficiency
- CVENT RFP proficiency
- Industry intelligence tools proficiency
- Data-informed decision making
- IHG Lead Share system proficiency
- Sales lead generation
- Revenue growth opportunity support
- Sales trip planning
- Team visit oversight
- Market area visits
- Industry event visits
- Pre-trip review
- Post-trip review
- Pipeline growth support
- Hotel visibility enhancement
- Brand visibility enhancement
- Sales opportunity generation
- Showcase site inspection leadership
- Client visit leadership
- Sales event attendance
- Public relations event attendance
- Departmental budget development
- Departmental budget management
- Operational expenditure management
- Supply availability assurance
- Service availability assurance
- Resource availability assurance
- Established standard adherence
- Task performance
- Communication skills
- Interpersonal interaction
- Reading abilities
- Writing abilities
- Sales proposal creation
- Contract review
- Management report creation
- Strategic planning
- Mathematical skills
- Budgeting
- Forecasting
- ROI analysis
- Profit/loss concepts
- Percentage calculation
- Variance analysis
- Analytical skills
- Market data interpretation
- Segmentation report interpretation
- Pace tracking interpretation
- Actionable sales strategy translation
- Partnership building
- Stakeholder management
- General Manager collaboration
- Director of Sales & Marketing collaboration
- Revenue Management leader collaboration
- Regional sales team collaboration
- Third-party agency collaboration
- Priority management
- Deadline management
- High quality output maintenance
- Problem solving
- Reasoning
- Motivation
- Organizational skills
- Training abilities
- Travel
- Sales technology platform proficiency
Location
- New York City, NY
Work Type
- Exempt sales management
- Full-time
Experience Level
- Three to five years of progressive hotel sales experience
- Demonstrated leadership in group sales
Education Level
- Bachelor's degree in Hospitality Management, Business, Sales, or a related field
Salary/Compensations
- $120,000 - $138,000
Benefits
- Paid time off
- Medical/dental/vision insurance
- 401(k)
- Other benefits to eligible employees
- Hotel discounts worldwide
About the Company
- As one of the world’s leading hotel groups, IHG is here to deliver True Hospitality for Good.
- Making our guests and colleagues feel welcome, cared for, recognized and respected – wherever they are in the world.
- InterContinental Hotels & Resorts has pioneered international travel since the 1940s.
- Passionate about sharing renowned international know-how and cultural wisdom in truly impressive surroundings.
- Genuine ambassadors of the InterContinental®️ brand.
- Thirst for travel, passion for culture and appreciation for diversity.
- Create inspiring experiences for those seeking a richer perspective on the world.
- Embrace a world of opportunities.
Equal Opportunity
- Minorities / Females / Disabled / Veterans