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About the Role

This role is fundamental to the Audience Development and Media Buying team within the Digital Marketing department of Columbia Records. The manager will own the planning and execution of paid digital ad campaigns, with a concentration on D2C growth and efficiency. The manager will immerse themselves in the fanbase of their roster of artists, helping to ideate and execute campaigns to build fan communities, focusing on qualitative audience knowledge, first-party data capture, and subsequent usage of that data in marketing. Creativity, attention to detail, and data acumen are essential. The ideal candidate will have a passion for music, fan culture, and analytics.

Responsibilities

Lead the paid digital media strategy, including planning, execution, and reporting, for your designated roster of Columbia frontline artists.
Hyper focus on D2C tactics including conversion tracking across all digital platforms.
Weave out-of-home placements into the marketing mix, complimenting IRL and digital activations through a creative and geo-targeted lens.
Ideate and integrate fan data acquisition initiatives into digital marketing plans with an eye towards long-term fan journeys.
Help brainstorm content ideas for bespoke advertising objectives, incorporating real-time trends into creative campaigns.
Synthesize campaign insights for senior management and artist teams; derive narrative from numbers; own reporting templates and innovate tracking documentation.
Learn existing tools to streamline digital media processes and explore new platforms to further innovate workflow.
Coordinate billing reconciliation and invoice fulfillment for digital advertising partners.

Requirements

At least 3-4 years of relevant Paid Media experience required.
Hands-on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager).
Experience with research tools, emerging and left-of-center social platforms (is a plus).
Proficient in Excel; extremely detail-oriented and organized.
Excellent written and verbal communication skills.
Creative and collaborative mindset.
Desire to work in a fast-paced environment.
Adaptive to change and ability to prioritize deadlines.
Social media & internet culture obsessed.

Skills

Paid Media
Meta Ads Manager
Google Ads
TikTok Ads Manager
Excel
Data Acquistion
Content Ideation
Reporting
Analytics

Location

Work Type

Onsite
Full-time

Experience Level

3-4 years

Salary/Compensations

$72,000—$85,000 USD

Benefits

Medical
Dental
Vision
Life & disability coverage
401K + employer matching
Company-paid identity theft protection
Resources for pets
Mental health and meditation resources
Industry-leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs for loved ones with developmental disabilities and neurodiversity
Subsidized back-up child and elder care
Reimbursement for adoption, surrogacy, tuition, and student loans
Investment in professional growth and development
Time off for a winter recess

About the Company

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators.
From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences.
In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.

Equal Opportunity

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.