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About the Role

As Director of Content, you will own Sokin’s global content strategy and operating model. You will translate company strategy, product innovation, customer insight, and market expertise into distinctive work that builds authority with CFOs, treasurers, finance leaders, and the wider fintech ecosystem. You will lead a distributed team across London, Dubai, and New York, setting the editorial bar and building a high-output production system. This is a hands-on leadership role requiring you to shape ideas, edit work, develop senior voices, and transform complex financial subjects into engaging content.

Responsibilities

Set and continually evolve Sokin’s global content strategy, editorial point of view, and priority narratives.
Translate business priorities, product direction, and customer problems into a focused editorial agenda for target audiences.
Create a clear content architecture across thought leadership, product storytelling, customer proof, campaigns, and executive content.
Identify topics Sokin has the authority to own and build recognizable franchises and formats.
Maintain a consistent voice while ensuring content remains useful, specific, and relevant across markets.
Lead the end-to-end development of flagship work, from insight and brief through writing, editing, production, and distribution.
Collaborate with the social team to translate editorial ideas into platform-native content.
Use audience behavior and performance insights to strengthen future commissioning and create a feedback loop.
Set a high editorial and creative bar across long-form, short-form, and video content, providing constructive feedback.
Personally shape and edit high-value pieces including reports, executive narratives, major launches, customer stories, scripts, and opinion-led content.
Develop a repeatable system to generate multiple valuable formats from a single strong idea.
Lead, coach, and develop a distributed team of content producers, writers, and video specialists.
Define clear roles, standards, workflows, and decision rights for the team.
Plan capacity and balance strategic initiatives with day-to-day business needs.
Build a modern, AI-enabled content operation to improve efficiency while maintaining human judgment and originality.
Manage specialist agencies, freelancers, and production partners.
Work closely with Brand, Social, Product Marketing, Demand Generation, Regional Marketing, Communications, SEO, and Web teams to connect content with the customer journey.
Ensure distribution is considered from the brief, with clear audience, channel role, and intended action for every major asset.
Utilize audience, engagement, search, and commercial data to optimize content activity.
Build a measurement framework connecting leading indicators to business outcomes.

Requirements

10+ years of experience leading content in a fast-growing B2B technology, fintech, financial services, or similarly complex category.
Evidence of building or significantly evolving a content operation.
A strong portfolio of distinctive work across editorial, thought leadership, campaigns, executive storytelling, and video.
Exceptional editorial judgment: ability to find the sharp idea, simplify complexity, improve drafts, and recognize substandard work.
Experience leading and developing multidisciplinary teams across different locations and time zones.
Strong knowledge of content distribution, SEO, and audience development, with the ability to connect content choices to commercial outcomes.
Practical understanding of how AI can improve the content system, coupled with a belief that technology does not replace taste, expertise, or accountability.
Comfort operating in a regulated environment where speed, accuracy, and good judgment are critical.

Skills

Content strategy
Editorial leadership
Content production
Video production
Writing
Editing
Team leadership
Coaching
Workflow development
AI in content operations
Content distribution
SEO
Audience development
Commercial outcomes analysis
Measurement framework development

Location

London
Dubai
New York

Work Type

Distributed team
Agility
Flexibility

Experience Level

Director level
10+ years of experience

About the Company

Sokin is a next-generation B2B financial services provider enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency.
Our mission is to simplify global business so businesses thrive wherever they choose to grow.
We deliver services across Global payments and receivables, Foreign Exchange (FX), Treasury management, and Finance reconciliations.
We are rapidly expanding with an established presence in EMEA, APAC, and North America.
Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
Our clients span industries from sports and entertainment to logistics and travel.
We are building a team of exceptional people who share our ambition to transform the future of global payments.

Equal Opportunity

We are an equal opportunities employer committed to creating an inclusive work environment.
As a growing global startup, we value agility and flexibility in our working culture.
If you require any accommodations during the recruitment process, please let us know.