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About the Role
You will own courses, defining their vision, growth, and ensuring they become indispensable to users. This role requires understanding existing successful programs and enhancing them to be highly desirable.
Responsibilities
- Own the vision, growth, and user obsession for courses.
- Enhance existing course offerings like The Marketing Accelerator and Brand Manager Boot Camp.
- Develop new offerings, including a potential AI course and short, focused courses on topics like CRM, paid ads, and social.
- Manage course revenue, aiming to double the current £100k.
- Oversee pricing strategies and funnel management, including launch campaigns, lead nurturing, paid advertising, landing pages, and follow-up.
- Define and manage the course product ladder, including curriculum, session content, instructors, materials, and associated podcasts.
- Maintain and improve unique course elements such as coaching, in-person days, and graduation dinners.
- Track and report on course success, specifically focusing on participant promotion outcomes.
- Manage course delivery, including enrollment, communications, materials, sessions, in-person events, and feedback.
- Manage and recruit coaches, maintaining high standards.
- Implement and refine automations and AI to streamline repeatable tasks in course delivery.
- Identify and automate tasks that do not require human intervention, such as reporting and enrollment sequences.
- Utilize AI effectively to enhance operations and inform future course development.
Requirements
- Launched and sold a paid product from concept to first customer.
- Comfortable with sales processes, including calls, launches, and in-person interactions.
- Ability to market and build products, including writing launch emails, briefing ads, and fixing funnel issues.
- Experience running a program or event series from start to finish.
- Proven ability to build automations that others rely on.
- Experience using AI to perform job functions.
- Willingness to own and report on numbers, providing honest updates on performance.
- Ability to move quickly with imperfect information.
- Interest in startup marketing and its practitioners.
Skills
- Product management
- Marketing strategy
- Revenue generation
- Pricing strategy
- Funnel management
- Campaign management
- Content development
- Curriculum design
- Event management
- Customer relationship management (CRM)
- Paid advertising
- Social media marketing
- Coaching
- Automation
- Artificial Intelligence (AI)
- Systems thinking
- Data analysis
- Communication
- Project management
Location
- London
Work Type
- Remote-first
- Full-time
- Permanent
Experience Level
- Mid-level
Salary/Compensations
- £36,000 - £42,000
Benefits
- 25 days holiday plus bank holidays
- Monthly remote-working allowance
- Commitment to development
- Birthday off
- Enhanced paternity/maternity leave & pay
- Unlimited coaching with MoreHappi
- Full Up World Membership
About the Company
- Up World is a community for ambitious startup marketers, providing confidence, support, and tools.
- We have over 1,100 paying members, an annual festival, and an exclusive supper club.
- Up Club is a core offering providing members access to career support, training, mentoring, and peer sessions.
- Big Up Club is an invite-only community for startup Marketing Directors, Heads of Marketing, and CMOs.
- Our courses, including Brand Manager Boot Camp and The Marketing Accelerator, are designed to help individuals get promotions.
- Up Fest is the UK’s only greenfield marketing festival.
- Our vision is to establish vibrant communities globally and provide an indispensable service for startup marketers.
- We aim to support professional development, help individuals reach their potential, and combat professional isolation.