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About the Role

The Senior - Campaign Measurement & Optimization is responsible for delivering actionable insights that drive performance improvements in marketing campaigns. They will be evaluated on their ability to autonomously lead projects, mentor team members, and enhance our understanding of customer behavior and profitability metrics.

Responsibilities

Design and implement marketing campaign strategies that demonstrate measurable improvements in customer engagement and campaign ROI.
Establish and maintain strong relationships with Brand Partners.
Manage project requirements and timelines to ensure on-time delivery of marketing initiatives.
Extract and analyze data to provide recommendations that positively influence business decisions, with a focus on quantifiable outcomes.

Requirements

Bachelor’s Degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, or Business, or related field of study or equivalent, relevant work experience.
5-8 years of experience in marketing performance analysis is essential, with a proven record of accomplishment of driving decisions through data insights.
5-8 years of experience in Data Mining Tools (SQL, SAS), APT (Applied Predictive Technologies) Test & Learn, and Customer Behavioral Research is necessary.
Master’s Degree in relevant field of study.
Experience with marketing campaign analytics in the banking, financial services, or card services industry.
Experience developing and executing marketing measurement and testing strategies.
Familiarity with Databricks APT (Mastercard Test & Learn) or similar marketing measurement and experimentation platforms.
Must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future.
Cannot offer employment to F-1 (student) visa holders.

Skills

Data Mining
Finance
Marketing Analytics
Microsoft Office
SAS
Statistics
Structured Query Language (SQL)

Location

Remote
Hybrid

Work Type

Regular
Full-time

Experience Level

Senior
5-8 years

Education Level

Bachelor’s Degree
Master’s Degree

Salary/Compensations

$90,400.00 - $144,700.00
California: $104,000.00 - $180,900.00
Colorado: $90,400.00 - $159,200.00
New York: $99,400.00 - $180,900.00
Washington: $99,400.00 - $166,400.00
Maryland: $99,400.00 - $159,200.00
Washington DC: $104,000.00 - $166,400.00
Illinois: $90,400.00 - $159,200.00
New Jersey: $104,000.00 - $166,400.00
Vermont: $90,400.00 - $144,700.00
Ohio: $90,400.00 - $144,700.00
Maine: $90,400.00 - $144,700.00
Connecticut: $99,400.00 - $159,200.00
Virginia: $90,400.00 - $144,700.00

Benefits

Medical, prescription drug, dental, vision, and other voluntary benefits
Basic and optional life insurance
Supplemental medical plans
Short and long-term disability
Six weeks of 100% paid parental leave
401(k) plan
11 paid holidays
Flexible Time Off (FTO) program
80 hours of Paid Sick and Safe Time (“PSST”)
40 hours of Illinois PSST
40 hours of Illinois Paid Leave
Purchase company stock
Annual incentive bonus based on individual and company performance

About the Company

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture.
We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally.
Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers.
Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers.
Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.
Bread Financial proudly marks 30 years of success in 2026.
Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).

Equal Opportunity

The Company is an Equal Opportunity Employer.
Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
The Company participates in E-Verify.
The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Applicants with criminal histories are encouraged to apply.
The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws.
The Company will provide accommodations to applicants needing accommodations to complete the application process.
Applicants with disabilities may contact the Company to request and arrange for accommodations.
If you need assistance to accommodate a disability, you may request an accommodation at any time.
Please contact the Recruiting Team at TaOps@breadfinancial.com.