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About the Role

The Brand Strategy Manager partners with the Portfolio & Pricing Director to shape and execute the strategic direction of JTI LIGGETT’s RMC portfolio. This role develops brand and portfolio growth strategies by leveraging consumer, market, and competitive insights to strengthen brand equity and drive commercial performance. The position leads portfolio initiatives across the entire marketing mix, ensuring a compelling and consistent brand proposition across all consumer and trade touchpoints.

Responsibilities

Establish and drive the brand strategy, ensuring all initiatives align with overarching brand objectives and priorities.
Monitor the performance of brand initiatives, evaluate their impact on sales and future volume opportunities, and support the Director in communicating these strategies through A&SP plans.
Develop and execute portfolio growth initiatives through the effective use of pricing, product initiatives, and communications.
Lead initiatives from a brand strategy perspective, partnering closely with key stakeholders across Digital, Trade & Consumer Activation, and Merchandising teams to ensure seamless handover and effective implementation.
Collaborate on performance analysis and continuously refine initiatives based on key learnings and results.
Manage portfolio optimization, NTM management, write-off management, and NPD management in close collaboration with the global GBS center and supply chain teams.
Monitor competitive activity and recommend strategic adjustments as needed.
Develop go-to-market strategies for new opportunities targeted within the USA landscape.
Coordinate and lead ad hoc marketing and cross-functional projects in line with expected deliverables.

Requirements

Bachelor’s Degree in Marketing or a related field.
3-6 years of experience in Brand Management, Consumer Marketing, or other commercial roles within the FMCG industry.
Strong strategic capabilities, with a deep understanding of packaging, communication strategy development, and design.
Exceptional collaboration and stakeholder management skills, with the ability to navigate complex organizational structures and influence cross-functional teams effectively.
Fluent in English.

Skills

Brand Management
Consumer Marketing
FMCG
Strategic capabilities
Packaging
Communication strategy development
Design
Collaboration
Stakeholder management
English

Location

Work Type

Full-time

Experience Level

3-6 years

Education Level

Bachelor’s Degree

Benefits

Annual performance-based bonus
Employee Stock Purchase Plan
Comprehensive medical, dental, and vision insurance plans
Life insurance coverage
401(K) plan with company matching contributions
Generous paid time off
Paid family leave up to 20 weeks
Short-term and long-term disability coverage
Education and tuition assistance programs
Employee Assistance Programme

About the Company

At JTI we celebrate differences, and everyone truly belongs.
46,000 people from all over the world are continuously building their unique success story with us.
83% of employees feel happy working at JTI.

Equal Opportunity

At JTI, we strive to create a diverse and inclusive work environment.
As an equal-opportunity employer, we welcome applicants from all backgrounds.
If you need any specific support, alternative formats, or have other access requirements, please let us know.