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About the Role

The SVP, Portfolio & Digital Marketing is responsible for leading AVEVA's global portfolio, industry, digital, content, and AI-powered marketing strategy, partnering closely with Product Management, Sales, Corporate Strategy, Business Units, and other Marketing areas to drive revenue growth, customer acquisition, adoption, and retention. This leader will champion the application of AI across marketing to accelerate innovation, improve customer engagement, increase operational efficiency, and enable data-driven decision making.

Responsibilities

Define and execute AVEVA's global Portfolio & Digital Marketing strategy aligned to business objectives and growth priorities.
Lead portfolio positioning, industry strategy, messaging, buyer persona development, and product commercialization initiatives.
Develop and execute integrated digital marketing, content, demand generation, and account-based marketing programs that drive awareness, pipeline growth, and customer retention.
Establish and lead AVEVA's marketing AI strategy, identifying opportunities to leverage generative AI, predictive analytics, personalization, automation, and intelligent content creation to improve marketing performance and customer experience.
Partner with Product Management, Corporate Strategy, Sales, and Business Units to align marketing priorities with go-to-market and growth objectives.
Drive marketing support for cloud, SaaS, and subscription business transformation, ensuring customer-centric messaging and adoption strategies.
Champion innovation across marketing processes, technology, data, and customer engagement models, embedding AI capabilities into the marketing operating model.
Establish performance metrics, budget accountability, and data-driven decision-making processes to optimize marketing effectiveness, ROI, and business impact.
Build, lead, and develop a diverse, high-performing global team while fostering a culture of innovation, experimentation, continuous learning, and digital transformation.
Serve as a strategic advisor to executive leadership, influencing business decisions and leading enterprise-wide transformation initiatives.

Requirements

Significant executive marketing leadership experience within a global B2B technology, software, or industrial software organization.
Proven expertise in portfolio marketing, digital marketing, demand generation, content strategy, commercialization, and account-based marketing.
Demonstrated experience leading digital transformation and applying AI technologies to improve marketing effectiveness, customer engagement, productivity, and business outcomes.
Strong understanding of generative AI, marketing automation, predictive analytics, personalization, and data-driven marketing practices.
Proven ability to influence executive stakeholders, lead complex cross-functional initiatives, and drive organizational transformation.
Exceptional communication, strategic thinking, and people leadership skills, with a track record of building innovative, high-performing teams.
Experience operating in complex, matrixed global organizations, navigating ambiguity and aligning diverse stakeholder groups around a shared vision and strategic priorities.
Demonstrated customer-centric mindset, with the ability to balance market opportunities, customer outcomes, and business objectives to shape long-term growth strategies.
Strong executive presence and storytelling capabilities, with the ability to simplify complex technology and industry trends into compelling narratives for customers, partners, analysts, and investors.
Passion for developing inclusive, high-performing teams and fostering a culture of curiosity, trust, innovation, and continuous improvement.
Successful applicants must undergo and pass a drug screening and comprehensive background check before starting employment.
Background checks will be conducted in accordance with local laws and may include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, and credit check.
Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.

Skills

Portfolio Marketing
Digital Marketing
Demand Generation
Content Strategy
Commercialization
Account-Based Marketing
Digital Transformation
AI Technologies
Generative AI
Marketing Automation
Predictive Analytics
Personalization
Data-Driven Marketing
Executive Stakeholder Influence
Cross-Functional Initiative Leadership
Organizational Transformation
Communication
Strategic Thinking
People Leadership
Team Building
Complex Global Organization Operation
Ambiguity Navigation
Stakeholder Alignment
Customer-Centric Mindset
Market Opportunity Balancing
Customer Outcome Balancing
Business Objective Balancing
Long-Term Growth Strategy Shaping
Executive Presence
Storytelling
Technology Simplification
Industry Trend Simplification
Inclusive Team Development
Curiosity
Trust
Innovation
Continuous Improvement

Location

Global - any Tier 1 - AVEVA office

Work Type

Full-time
Hybrid working

Experience Level

Executive

Benefits

Flexible benefits fund
Emergency leave days
Adoption leave
28 days annual leave (plus bank holidays)
Pension
Life cover
Private medical insurance
Parental leave
Education assistance program

About the Company

AVEVA is creating software trusted by over 90% of leading industrial companies.
AVEVA Marketing is a diverse global group of creative, strategic and digitally savvy thinkers and builders.
Through integrated reputation, demand, engagement and enablement programs, Marketing advances AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries.
Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.
We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy.

Equal Opportunity

AVEVA is an Equal Opportunity Employer.
We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect.
We value diversity and the expertise that people from different backgrounds bring to our business.
AVEVA provides reasonable accommodation to applicants with disabilities where appropriate.
If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter.
Determinations on requests for reasonable accommodation will be made on a case-by-case basis.