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About the Role
Right Side Up is seeking senior freelance Paid Search Managers to own and scale non-branded search programs for fintech and financial services clients. This is a hands-on operator role focused on daily account management, structure, bidding, targeting, and testing across Google Ads and Bing, with a primary focus on cost-per-acquisition or cost-per-funded-account targets. Engagements involve managing significant monthly budgets in regulated environments, requiring expertise in experimentation and data rigor, including incrementality projects with data science teams.
Responsibilities
- Own day-to-day strategy and execution of non-branded paid search campaigns across Google Ads and Bing.
- Drive efficient volume against growth targets, with a focus on improving cost per acquisition or cost per funded account.
- Design and run rigorous incrementality tests, including geo-based experiments and holdout methodology, to evaluate channel and campaign contribution.
- Partner with data science and analytics teams on measurement that goes beyond standard conversion tracking.
- Take channels or campaign types from zero to one, with a clear approach to testing, validating, and scaling over a 6 to 12 week horizon.
- Set expectations and success criteria before launching new initiatives, then run them end to end.
- Continuously optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene.
- Manage significant monthly budgets with clear pacing discipline and forecasting.
- Translate performance data into clear, actionable recommendations for internal stakeholders and senior leadership.
- Collaborate with paid social, programmatic, and lifecycle counterparts to align strategy and pacing across channels.
- Navigate compliance and legal review processes on ad copy and landing pages in regulated categories.
Requirements
- Senior manager level or above, with substantial hands-on paid search experience.
- Fintech experience required. Equivalent experience in another regulated, high-consideration financial services vertical (lending, banking, credit, or insurance) considered in exceptional cases.
- Experience managing mid six figures per month in paid search spend, in an environment with the creative, compliance, and testing rigor of a mid-market or enterprise account, rather than primarily SMB-scale accounts.
- Proven track record taking a channel from zero to one, including setting up rigorous testing and validation frameworks.
- Strong experimentation background, including working with data science on incrementality studies such as geo-experiments, not just standard A/B testing.
- Comfortable owning a channel independently in a fast-moving, evolving organization.
- Strong analytical skills, with the ability to turn performance data into recommendations senior stakeholders can act on.
- Experience in considered-purchase, high-value consumer categories where the conversion event sits well past the click.
Skills
- Google Ads
- Microsoft Advertising (Bing)
- Performance Max
- Shopping campaigns
- Skai (Kenshoo)
- Marin
- Haus
- Measured
- GA4
- Looker
- Tableau
- Mode
- SQL
- Google Tag Manager
- Conversion tracking implementation
Work Type
- Freelance
- Contract
Experience Level
- Senior manager level
About the Company
- Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff.
- We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth.
- We have over 1400+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
- Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world.