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About the Role
Airwallex is seeking a hands-on content leader to own and scale the company's growth and demand generation content engine globally. This role involves creating compelling, conversion-oriented content that translates complex technical capabilities into clear narratives, driving qualified demand, pipeline, and revenue. The position offers a unique opportunity to shape growth content strategies during a critical period of company expansion.
Responsibilities
- Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high-performing team over time.
- Own the end-to-end demand gen content strategy, spanning SEO, gated assets, mid-funnel conversion content, and product-led narratives.
- Write, edit, and ship high-impact content including: SEO pillar pages, cluster articles, and comparison content; Ebooks, whitepapers, and long-form guides; One-pagers, solution briefs, and product explainers.
- Partner deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into content that is searchable, understandable, and sellable.
- Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies.
- Work closely with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals.
- Be obsessive about measurement and iteration, using performance data to continuously optimize content for traffic quality, engagement, and pipeline impact.
- Hold a high bar for content quality and technical accuracy, ensuring clarity without oversimplifying complex concepts.
- Build a structured experimentation mindset—scaling what performs, refreshing or retiring what doesn’t.
- Balance short-term growth outcomes with longer-term investments in evergreen content, topical authority, and durable demand.
Requirements
- 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company.
- A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.
- Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.
- Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
- A data-driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts.
- Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
- Comfort working in a fast-paced, global environment and communicating progress and impact to key stakeholders.
- Experience managing freelancers or agencies and holding them to a high bar for quality and performance.
- Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs).
- Experience in B2B, SaaS, or fintech environments.
- Good understanding of technical products.
Skills
- Content Marketing
- Demand Generation
- SEO
- Writing
- Editing
- Technical Product Narrative
- Data Analysis
- Cross-functional Collaboration
- CMS
- Analytics Tools
- Experimentation Tools
Location
- London
Work Type
- Full-time
Experience Level
- 6+ years
About the Company
- Airwallex is the only unified payments and financial platform for global businesses, empowering over 250,000 businesses worldwide with integrated solutions for business accounts, payments, spend management, treasury, and embedded finance.
- Founded in Melbourne, Airwallex has a global team of over 2,300 employees across 27 offices.
- The company is valued at US$11 billion and backed by prominent investors.
- Airwallex is building the global payments and financial platform of the future.
Equal Opportunity
- Airwallex is proud to be an equal opportunity employer.
- We value diversity and consider anyone seeking employment based on merit, qualifications, competence, and talent.
- We do not discriminate based on color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status.
- We offer accommodations for individuals with disabilities or special needs.