Product Marketing & Campaign Manager at ChapsVision | BE, DE | Rezi

Product Marketing & Campaign Manager at ChapsVision

Product Marketing & Campaign Manager

ChapsVision · BE, DE

2 weeks ago

Product Marketing & Campaign Manager

ChapsVision · BE, DE

20 days ago
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About the Role

As the Product Marketing & Campaign Manager for Agentic AI, you will drive business growth by connecting our brand, products, sales teams, and markets. You will own product marketing strategy, go-to-market plans, vertical market expansion, and targeted campaigns to foster adoption, retention, and growth.

Responsibilities

  • Develop the marketing plan for products and serve as the primary point of contact for all marketing activities.
  • Define the positioning, value proposition, and key messages for brand and product offerings.
  • Conduct market, competitive, and customer needs analyses to identify unmet needs and pain points.
  • Develop sales support tools such as battle cards, product sheets, and pitch decks.
  • Lead product launches (go-to-market plans) in collaboration with Product, Communications, Growth, and Sales teams.
  • Collaborate with Business Line stakeholders to refine messaging and positioning.
  • Share customer insights with the Product team.
  • Design, plan, and execute multichannel marketing campaigns (email, paid media, social media, events).
  • Target different customer segments/personas with tailored messages.
  • Coordinate the production of necessary marketing materials with Content and Graphic Design teams.
  • Measure campaign performance, analyze KPIs, and continuously optimize.
  • Coordinate the production of specific content like white papers, articles, and videos.
  • Ensure messaging consistency across website, social media, email campaigns, and SEO.
  • Align with Sales Development teams on targeting, messaging, and performance.
  • Manage the associated marketing budget.

Requirements

  • Excellent expertise in product marketing within a B2B, Tech/SaaS environment.
  • Strong skills in managing marketing campaigns (strategy + execution).
  • Solid understanding of B2B lead generation mechanisms.
  • Proficiency with marketing tools: CRM, marketing automation, analytics.
  • Ability to translate technical features into clear customer benefits.
  • Excellent writing skills in French and English (business level).
  • German (business level) is a definite plus.
  • Good knowledge of SEO, SEA, and social media challenges in a B2B environment.
  • Ability to manage multiple projects simultaneously with rigor and autonomy.
  • Excellent communication and team coordination skills.
  • Culture of performance measurement, results-oriented approach, and focus on ROI.
  • Collaborative, proactive, and business-oriented mindset.
  • Proven experience in product launches, building compelling narratives, and generating a marketing pipeline.
  • In-depth knowledge of B2B sales cycles and customer challenges.
  • Strong project management skills and the ability to collaborate across Product, Sales, and Customer Success teams.
  • Independence, attention to detail, creativity, and intellectual curiosity.
  • Strong interest in innovative and dynamic environments.

Skills

  • Product Marketing
  • Campaign Management
  • Growth Marketing
  • CRM
  • Marketing Automation
  • Analytics
  • SEO
  • SEA
  • Social Media Marketing
  • Project Management
  • Content Creation
  • Messaging and Positioning
  • Go-to-Market Strategy
  • Lead Generation
  • Budget Management

Location

  • International

Work Type

  • Full-time

Experience Level

  • 8 to 10 years of experience

Education Level

  • Master’s degree (Bac+5) from a top business school – Communication

About the Company

  • ChapsVision is a leading European player in Big Data and Artificial Intelligence, enabling companies and public organizations to leverage their data sovereignly, securely, and intelligently.
  • Since 2019, ChapsVision has raised over €380M, completed 29+ acquisitions, grown to ~1,200 employees, and serves over 1,000 major enterprise clients.
  • The company has an international presence in Canada, the United States, Morocco, Belgium, Japan, Germany, and is a member of French Tech Next40.
  • ChapsVision is building an AI suite for businesses (CRM, Marketing Automation, Unified Commerce, Analytics) and sovereign solutions for strategic public sector players (defense, intelligence, cybersecurity).
  • These offerings are built on ArgonOS, a massive data processing platform, enhanced by Sinequa's RAG technologies.

Equal Opportunity

  • ChapsVision is committed to inclusion and pledges to consider all applications based on each individual's skills and qualifications.
  • The terms used refer equally to both feminine and masculine genders.