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About the Role
As the Product Marketing & Campaign Manager for Agentic AI, you will drive business growth by connecting our brand, products, sales teams, and markets. You will own product marketing strategy, go-to-market plans, vertical market expansion, and targeted campaigns to foster adoption, retention, and growth.
Responsibilities
- Develop the marketing plan for products and serve as the primary point of contact for all marketing activities.
- Define the positioning, value proposition, and key messages for brand and product offerings.
- Conduct market, competitive, and customer needs analyses to identify unmet needs and pain points.
- Develop sales support tools such as battle cards, product sheets, and pitch decks.
- Lead product launches (go-to-market plans) in collaboration with Product, Communications, Growth, and Sales teams.
- Collaborate with Business Line stakeholders to refine messaging and positioning.
- Share customer insights with the Product team.
- Design, plan, and execute multichannel marketing campaigns (email, paid media, social media, events).
- Target different customer segments/personas with tailored messages.
- Coordinate the production of necessary marketing materials with Content and Graphic Design teams.
- Measure campaign performance, analyze KPIs, and continuously optimize.
- Coordinate the production of specific content like white papers, articles, and videos.
- Ensure messaging consistency across website, social media, email campaigns, and SEO.
- Align with Sales Development teams on targeting, messaging, and performance.
- Manage the associated marketing budget.
Requirements
- Excellent expertise in product marketing within a B2B, Tech/SaaS environment.
- Strong skills in managing marketing campaigns (strategy + execution).
- Solid understanding of B2B lead generation mechanisms.
- Proficiency with marketing tools: CRM, marketing automation, analytics.
- Ability to translate technical features into clear customer benefits.
- Excellent writing skills in French and English (business level).
- German (business level) is a definite plus.
- Good knowledge of SEO, SEA, and social media challenges in a B2B environment.
- Ability to manage multiple projects simultaneously with rigor and autonomy.
- Excellent communication and team coordination skills.
- Culture of performance measurement, results-oriented approach, and focus on ROI.
- Collaborative, proactive, and business-oriented mindset.
- Proven experience in product launches, building compelling narratives, and generating a marketing pipeline.
- In-depth knowledge of B2B sales cycles and customer challenges.
- Strong project management skills and the ability to collaborate across Product, Sales, and Customer Success teams.
- Independence, attention to detail, creativity, and intellectual curiosity.
- Strong interest in innovative and dynamic environments.
Skills
- Product Marketing
- Campaign Management
- Growth Marketing
- CRM
- Marketing Automation
- Analytics
- SEO
- SEA
- Social Media Marketing
- Project Management
- Content Creation
- Messaging and Positioning
- Go-to-Market Strategy
- Lead Generation
- Budget Management
Location
- International
Work Type
- Full-time
Experience Level
- 8 to 10 years of experience
Education Level
- Master’s degree (Bac+5) from a top business school – Communication
About the Company
- ChapsVision is a leading European player in Big Data and Artificial Intelligence, enabling companies and public organizations to leverage their data sovereignly, securely, and intelligently.
- Since 2019, ChapsVision has raised over €380M, completed 29+ acquisitions, grown to ~1,200 employees, and serves over 1,000 major enterprise clients.
- The company has an international presence in Canada, the United States, Morocco, Belgium, Japan, Germany, and is a member of French Tech Next40.
- ChapsVision is building an AI suite for businesses (CRM, Marketing Automation, Unified Commerce, Analytics) and sovereign solutions for strategic public sector players (defense, intelligence, cybersecurity).
- These offerings are built on ArgonOS, a massive data processing platform, enhanced by Sinequa's RAG technologies.
Equal Opportunity
- ChapsVision is committed to inclusion and pledges to consider all applications based on each individual's skills and qualifications.
- The terms used refer equally to both feminine and masculine genders.