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About the Role

We're hiring a Head of Marketing to be the commercial-strategist and editorial owner for OMS marketing across the UK and US. You'll own positioning, product marketing, thought leadership, events and sales alignment.

Responsibilities

Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events.
Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines.
Own day-to-day campaign performance and report into the executive team weekly.
Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences.
Use AI tools (Claude and others) as core production infrastructure - directing, editing, and quality-controlling AI-assisted output.
Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points.
Execute account-based plays against named US health systems, NHS trusts and university nursing programs.
Run the marketing tech stack day-to-day (HubSpot core; ABM and intent tooling as we scale it).
Partner closely with Sales, Account Management and Success to ensure marketing programs land where the pipeline needs them.
Own execution of our priority events in the US and UK.
Drive everything from pre-event ABM, on-site presence, and post-event follow-up.
Measure pipeline contribution from events, not booth traffic.
Turn reference customers into commercial leverage through case studies, reference calls, co-marketed content, and advocacy.
Set and run the marketing operating rhythm: weekly campaign reviews, monthly performance reporting, quarterly planning against pipeline targets.
Manage the marketing budget day-to-day and hold agencies and vendors accountable to it.

Requirements

5-8+ years in B2B marketing, including senior ownership of positioning, product marketing and editorial strategy inside a SaaS or healthtech environment selling enterprise deals.
Extensive, current, hands-on AI experience is essential: you use Claude and modern AI tooling as core production infrastructure, and you have direct experience setting quality bars and review workflows for AI-generated content.
Experience marketing into healthcare, clinical education, workforce or nursing.
Exposure to both UK and US B2B markets, or strong instincts for how they differ.
A proven, senior-level editorial eye - you can personally rewrite a weak headline or tighten a report, and know the difference between good and merely fluent.
Demonstrable experience owning product marketing and competitive positioning, not just executing campaigns against someone else's brief.
Comfort owning a budget and managing people and/or a flex pool of contractors and agencies.
Familiarity with the modern B2B marketing stack: HubSpot, LinkedIn paid, intent and ABM tooling, basic analytics.
Track record of operating as a senior individual contributor and small-team lead rather than as a full time people manager.
Experience working alongside a defined GTM strategy rather than setting one from scratch.

Skills

AI tools (Claude and others)
HubSpot
LinkedIn paid
Intent tooling
ABM tooling
Basic analytics

Location

Fully Remote within UK
US considered

Work Type

Full Time
Remote

Experience Level

5-8+ years

Benefits

38 days annual leave (incl. Public holidays)
Private Medical Insurance
Flexible work environment - work from home/ remote first
Pension: 3% company and 5% individual contribution
£500 one-off office set up allowance
High specification work laptop and VR headset
Enhanced maternity, paternity and adoption leave
Knowing that you are making a real difference!

About the Company

OMS helps health systems, hospitals, medical and nursing schools deliver training and assessment better, cheaper, faster and at scale.
Our award-winning simulation platform is transforming the way healthcare and educational institutions train, assess and recruit healthcare professionals.
By combining cutting edge 3D visualisation with artificial intelligence and leading educational theory, OMS delivers all of the benefits of physical simulation whilst delivering significant savings and improving patient care.
Since launching the award-winning OMS Platform in 2018, we've grown fast - partnering with over 150 leading healthcare institutions worldwide.
From Oxford University and NYU to Mayo Clinic and the NHS, even the world’s top pediatric hospital use OMS.
We’re helping transform healthcare training with immersive, on-demand clinical simulation
We are Skiers / Boarders, Runners, Rowers, Pilots, Magicians, Weavers, Photographers, Game heroes, Movie Buffs, and every other variety of people.
We are hard working.
We are passionate about what we do.
We care about the work.
We care about each other.
We care about pushing the envelope and we care about using our working lives to make the world a better place.
We value these behaviours above all: Care & Pride, Growth mindset, One Team.

Equal Opportunity

Oxford Medical Simulation is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law.
Oxford Medical Simulation is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.