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About the Role

This highly autonomous Brand Manager role will lead the Better For You Portfolio (BFY) across Sunbites and PopCorners with end-to-end ownership of brand strategy, communications, innovation, commercial delivery, and performance tracking. The role is accountable for shaping the local growth agenda for two priority Better-For-You brands, translating consumer, category, and commercial insight into clear strategic choices, compelling brand plans, and disciplined execution that unlocks sustainable growth.

Responsibilities

Synthesize consumer, shopper, category, and commercial data to identify brand insights, growth opportunities, and strategic actions.
Develop brand and category growth plans for Sunbites and PopCorners using the Growth Navigator model, delivering AOP volume, net revenue, share, and profit growth while building long-term brand equity.
Independently shape the local growth agenda for both brands, bringing strong strategic judgment, confidence, and commercial rigor to recommendations and decision-making.
Drive strong cross-functional collaboration and brand custodianship, balancing long-term growth plans with short-term business objectives.
Develop and deliver compelling brand presentations for senior leaders, cross-functional teams, and retail partners to secure alignment, buy-in, and execution ownership.
Lead the development of local innovation pipelines in partnership with R&D, insights, category, commercial teams, and external research partners to unlock incremental brand growth.
Own product and packaging innovation for Sunbites across salty and biscuit aisles, and for PopCorners across relevant formats, sub-ranges, and pack propositions.
Lead cross-functional project delivery through stage gate, aligning sales, category, R&D, RMM, finance, and insights to deliver launches on time, in budget, and with clear success measures.
Lead monthly performance tracking for Sunbites and PopCorners leveraging Circana, brand scorecards, Synergy, and Quantium to translate performance into action plans that optimize investment, execution, and future growth.
Manage the A&M budget and related processes within PepsiCo controls and taxonomy frameworks, ensuring accurate tracking, disciplined spend, and clear ROI focus.
Lead the development and execution of brand communications and activation platforms for Sunbites and PopCorners, ensuring plans are distinctive, insight-led, category-relevant, and designed to drive penetration.
Create clear, compelling briefs for creative, media, and PR agencies, translating business challenges into strong creative and commercial outcomes.
Deliver integrated plans across paid, owned, earned, shopper, in-store, experiential, and digital touchpoints, ensuring each initiative has clear objectives, measures, and optimization plans.
Manage creative development, production, media planning, budget, timing, business sell-in, and post-campaign analysis to ensure best-in-class work that builds equity and drives growth.
Use key brand performance and ROI tools, including Kantar BMS, Circana, Synergy, and Quantium, to evaluate activity, identify learnings, and drive continuous improvement.
Manage relationships with packaging, research, media, creative, social, and activation agencies to ensure projects and campaigns are delivered to a high standard, on time, on budget, and optimized for launch.
Demonstrate and promote a commitment to health, safety, and welfare across all projects, agency partnerships, and activations.

Requirements

5–7 years of brand management experience in the Australian market, preferably within FMCG.
Proven experience in brand planning, insights-driven decision making, and managing multiple priorities.
Ability to work autonomously, set direction, influence stakeholders, and make recommendations.
Experience leading new product development and innovation through stage-gate processes.
Strong expertise across marketing disciplines, including media, digital, social, communications, research, and agency management.
Proficiency in data analytics (Circana/Nielsen), performance diagnosis, and commercial decision making, with solid financial and P&L acumen.
Excellent presentation, communication, and stakeholder management skills, with the ability to influence cross-functional, regional, and global teams.

Skills

Brand Management
Brand Planning
Insights-Driven Decision Making
Stakeholder Management
New Product Development
Innovation
Stage-Gate Processes
Marketing
Media
Digital Marketing
Social Media Marketing
Communications
Market Research
Agency Management
Data Analytics
Circana
Nielsen
Performance Diagnosis
Commercial Decision Making
Financial Acumen
P&L Management
Presentation Skills
Communication Skills
Cross-functional Collaboration
Global Team Collaboration

Location

Australia

Work Type

Full-time

Experience Level

5-7 years

Salary/Compensations

Car allowance p.a.

Benefits

Competitive benefits package
Annual bonus
Car allowance p.a.
Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)
Lease Plan
Health & Wellness programs
Discounted private health insurance
Financial coaching
Counselling sessions
Flu vaccinations
Skin checks
Professional development programs
Global career opportunities

About the Company

Work for a global FMCG company with some of the world’s most trusted and iconic brands.
Be part of an exciting business where employees are recognised and career growth is supported.
At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold.
Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.
The position partners closely with the ANZ Executive Leadership Team and key functional leaders across marketing, supply chain, sales, finance, R&D and insights to drive profitable growth for PepsiCo & customers.