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About the Role

We are seeking an Account Executive to join our Japanese advertising business team. This role is responsible for expanding transaction values in their assigned areas by strengthening relationships with existing clients and agencies, as well as acquiring new ones. You will lead sales activities with a logical and strategic perspective, proposing solutions from multiple viewpoints to help clients achieve their goals and build structures for the sustainable growth of SmartNews Ads.

Responsibilities

Expand sales through maximizing advertising effectiveness of SmartNews Ads.
Propose and support the implementation of advertising optimization for advertisers/agencies.
Analyze ad delivery data for optimization and identify improvement opportunities.
Support agencies in adopting ad products.
Make proposals to operational staff at advertisers and agencies.
Build relationships with clients and agencies.
Build relationships with business managers.
Build mid-to-long-term relationships and make high-level proposals to management and decision-makers (CMOs, department heads, etc.) of advertisers and agencies.
Create opportunities for proposals and execute them with operational staff.
Identify fundamental issues at advertisers/agencies and promote new business acquisition/expansion of existing accounts.
Propose new initiatives and dormant account activation.
Propose and agree on economic terms, including incentive deals.
Plan sales strategies and analyze data using AI and internal tools.
Proactively drive sales activities that AI cannot replace by efficiently utilizing AI and internal tools.
Logically construct and propose fundamental solutions tailored to the client's business environment, going beyond numerical data, while streamlining analysis with AI tools.
Extract insights for deepening target audience analysis and developing appeal messages based on article viewing data.
Factorize all obtainable data from multiple perspectives.
Implement a PDCA cycle based on data and present growth strategies.
Propose KPI design to maximize advertising effectiveness.
Propose KPI design and measurement methods aligned with client challenges.
Propose planning and ad operation policies that match KPIs.
Achieve sales growth by deepening client challenges and designing new KPIs.
Acquire additional budget based on advertising performance improvement.
Gain share from other media within the existing digital marketing budget.
Acquire budget by proposing increases to new digital marketing budgets.
Maintain the number of accounts by improving churn rate.

Requirements

3+ years of digital advertising sales experience.
3+ years of experience in operational direction as an account manager.
Knowledge of the Japanese digital advertising industry.
Ability to take ownership, plan, and act independently to achieve team targets.
High commitment to results.
Logical thinking, problem-solving, and impact-oriented mindset.
Ability to independently consider and execute sales activities, taking internal and external factors into account.
High communication skills, vitality, and motivation.
Ability to prioritize impact and draw up a mid-term roadmap.
Deep understanding of agency business and the flow of digital advertising transactions.
Hypothesis-forming ability to judge issues from all aspects.
Ability to flexibly use AI tools to optimize work efficiency.
Ability to work at the Tokyo office 3 days a week.
Ability to adjust through unlearning, as SmartNews is a startup and not a mature environment.
Native level Japanese language proficiency.

Skills

Digital advertising sales
Account management
Operational direction
Sales strategy planning
Data analysis
AI tool utilization
Problem-solving
Logical thinking
Communication
Impact prioritization
Mid-term roadmap creation
Understanding of agency business
Understanding of digital advertising transaction flows
Hypothesis formation
Work efficiency optimization
SQL
Data visualization tools (Looker Studio, Tableau, Redash)
Generative AI tools (e.g., ChatGPTs)

Location

Tokyo

Work Type

Hybrid

Experience Level

3+ years

Benefits

Annual health check-ups
All medical and social insurance coverage required by Japanese labor law

About the Company

Founded on June 15, 2012, SmartNews, Inc. aims to 'deliver high-quality information to people who need it worldwide.' We develop the news app 'SmartNews' in Japan and the US, boasting one of the largest user bases for a news app in Japan.
Since late 2023, we launched our first subscription service, 'SmartNews+', and together with our subsidiary SlowNews, we are focused on delivering excellent journalism and diverse content to as many users as possible.
By continuously analyzing vast amounts of global information with our algorithms and leveraging strong partnerships with over 3,000 media partners worldwide, we deliver high-quality information effectively through a comfortable interface optimized for smart devices.
SmartNews has offices in Tokyo, Osaka (Kansai Office), Palo Alto, New York, and Singapore. We invite those who wish to join us as a global startup and achieve our mission to apply.