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About the Role
As a Senior Product Marketing Manager for Core Identity, Digital Signature, and Trust, you will own the narrative around Docusign’s foundation of security, compliance, and foundational agreement technologies. You will collaborate across Sales, Growth Marketing, and Product teams to drive an integrated go-to-market (GTM) strategy and differentiated narrative for global buyers, risk officers, and legal influencers. You will serve as the primary Subject Matter Expert (SME) on the challenges, global regulatory landscapes, and buying journeys for trust-critical industries. This position is an individual contributor role reporting to the Director, Platform Product Marketing.
Responsibilities
- Lead the creation of differentiated positioning, high-impact messaging, and customer-facing content that establishes Docusign’s digital signature and identity verification solutions as the premier global standard for agreement security, trust, and compliance.
- Drive the end-to-end go-to-market strategy and launch execution for new identity verification methods and premium trust services, defining the core product bill of materials and internal alignment to ensure successful cross-functional commercial readiness.
- Own our primary trust web pages and internal sales enablement portals, ensuring both buyers and global field teams have immediate access to the latest identity, security, and compliance content.
- Partner with product leads to establish data-driven feedback loops and tracking frameworks to measure user adoption of identity verification and digital signature features, using those insights to continuously optimize customer onboarding journeys and expand feature utilization.
- Own the overarching trust, security, and global compliance narrative for the Docusign IAM platform; create high-impact value propositions that instill buyer confidence.
- Serve as the primary SME on risk and compliance, uncovering deep customer insights and evolving global regulatory trends to optimize the sales cycle and identify high-priority trust use cases where Docusign has a right to win.
- Support strategic customer and internal events by developing trust-centric narratives, presentations, and speaker materials that reinforce Docusign’s architectural security and validity.
Requirements
- 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios.
- Bachelor's degree or equivalent practical experience.
- Deep familiarity with AI both as part of marketed products and internal use.
- Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems.
- Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs.
- High-ownership mindset with a proven ability to drive projects from concept to completion with minimal direction, and align priorities to company goals and leadership objectives.
- Experience building and executing cross-functional go-to-market strategies, product launch bills of materials (BOM), and sales enablement frameworks for enterprise revenue teams.
- Highly collaborative, enthusiastic, open, proactive, and results-driven.
- Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations.
- Proven ability to understand and simplify complex, technical topics for non-technical audiences.
- MBA from top tier school or work equivalent.
- Domain expertise in identity verification (IDV), digital identity standards, and/or electronic signatures.
- Strong working knowledge of global regulatory and compliance frameworks such as eIDAS, ESIGN, UETA, KYC/AML.
Skills
- Product Marketing
- B2B SaaS
- AI
- Go-to-market strategy
- Sales enablement
- Identity verification
- Digital identity standards
- Electronic signatures
- eIDAS
- ESIGN
- UETA
- KYC/AML
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- Senior
- 8+ years
Education Level
- Bachelor's degree
- MBA
About the Company
- Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives.
- With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents.
- Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
Equal Opportunity
- Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work.
- We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.
- Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.