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About the Role
We are seeking a Product Marketing Manager (Senior) to lead product positioning, launch orchestration, sales enablement, and content strategy for both Enterprise and Self-Serve customer segments. This role reports to the Head of Growth and collaborates closely with Product, Demand Generation Marketing, and Sales teams. It's a high-impact position within a lean team at a critical juncture for ProtoPie, as AI-native design tools reshape the prototyping landscape. The successful candidate will not only define positioning but also execute launches, equip Sales teams, and influence market perception.
Responsibilities
- Own product positioning and messaging for ProtoPie's expanding product portfolio.
- Lead end-to-end Go-To-Market (GTM) for product launches, including narrative, assets, enablement, communications, and performance review.
- Refine and evolve ProtoPie's category positioning against AI-native design tools.
- Develop ICP-specific value propositions for target Enterprise verticals and use cases.
- Manage competitive intelligence, including tracking competitor moves and maintaining battlecards.
- Own the Sales enablement content system, including pitch decks, one-pagers, battlecards, and ROI narratives.
- Partner with BDM and ECS teams on account-specific messaging for strategic accounts.
- Conduct recurring Sales enablement sessions and measure their impact.
- Own the content strategy across dual-funnel architecture, targeting Enterprise verticals and Self-Serve personas.
- Manage the editorial calendar and content production pipeline.
- Oversee the content-to-campaign handoff, coordinating with Marketing Managers and subject matter experts.
- Own the webinar program strategy, including topic selection, alignment, format, and repurposing.
Requirements
- 6+ years of B2B SaaS marketing experience.
- At least 2 years in a product marketing role.
- Proven track record of orchestrating product launches that drove measurable pipeline or expansion.
- Strong positioning and messaging skills.
- Hands-on Sales enablement experience with measurable impact.
- Comfortable operating in Enterprise motions and translating strategy into assets.
- Strong English writing skills for launch narratives, positioning docs, and enablement content.
- Professional working proficiency in Korean.
Skills
- Product Positioning
- Messaging
- Go-To-Market Strategy
- Launch Orchestration
- Sales Enablement
- Content Strategy
- Competitive Intelligence
- B2B SaaS Marketing
- Cross-functional Collaboration
- Writing
- Korean Language Proficiency
Location
- Seoul, Republic of Korea
Work Type
- Full-time
- Onsite
Experience Level
- Senior
Benefits
- Welcome Awards (KRW 1,000,000 for work peripherals)
- Education Benefits (books, classes)
- Healthcare Benefits (medical check-ups, gym, vision care, pet medical treatment)
- Internet & Communication Benefits
- Congratulations & Condolences support
About the Company
- ProtoPie is at a strategic inflection point where AI-native design tools are impacting the prototyping category.
- The company is focusing on a sharper Enterprise strategy, a stronger multi-product portfolio, and differentiated positioning.
- This role is crucial for shaping the company's narrative and market perception.