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About the Role
Manage a portfolio of retail media international clients, delivering high-quality campaign strategy and execution across Amazon Ads. Act as the main day-to-day contact for clients, translating their commercial objectives into effective Sponsored Ads and Amazon DSP strategies. This is a hands-on role combining campaign management, client communication, performance analysis, and commercial account development, while supporting the growth of the Retail Media business and the strategic partnership with Amazon.
Responsibilities
- Act as the main day-to-day contact for selected retail media clients.
- Build strong client relationships and develop a clear understanding of their business, e-commerce and commercial objectives.
- Lead regular client calls, performance reviews and campaign-planning sessions.
- Communicate campaign performance, opportunities, risks and recommendations clearly.
- Manage client expectations, timelines and agreed deliverables.
- Escalate complex strategic, commercial or delivery matters to the Account Director when required.
- Build and execute Amazon Ads strategies aligned with client business objectives.
- Manage campaigns across Sponsored Products, Sponsored Brands and Sponsored Display.
- Manage Amazon DSP campaigns or support their delivery while developing expertise.
- Develop campaign structures covering targeting, audiences, budgets, bidding and creative requirements.
- Ensure campaigns are launched accurately, monitored consistently and delivered on time.
- Manage activity across multiple products, categories, marketplaces and campaign objectives.
- Coordinate campaign execution with internal specialists and external stakeholders.
- Monitor campaign performance and identify optimisation opportunities proactively.
- Optimise budgets, bids, targeting, search terms, audiences and campaign structures.
- Analyse retail media and e-commerce metrics, including ROAS, ACOS, TACOS, conversion rate, new-to-brand performance and sales contribution.
- Translate performance data into clear insights and actionable recommendations.
- Identify performance risks and take corrective action before they affect delivery.
- Support testing plans across audiences, formats, creative and bidding strategies.
- Support revenue growth across assigned accounts.
- Identify upselling and cross-selling opportunities across Amazon Ads, Amazon DSP, analytics and wider media services.
- Contribute to client retention and renewal planning.
- Support account forecasting and provide visibility of expected media spend and service revenue.
- Monitor account scope, delivery requirements and potential margin risks.
- Support commercial proposals, scopes of work and renewal conversations.
- Ensure campaign budgets and service commitments are managed responsibly.
- Produce and present campaign reports, insights and performance reviews.
- Collaborate with Analytics and Media teams to develop audience, attribution and measurement strategies.
- Ensure reporting is accurate, relevant and connected to client business outcomes.
- Support the development of more advanced measurement approaches using Amazon Marketing Cloud where appropriate.
- Maintain clear documentation of campaign decisions, optimisations and client actions.
- Manage multiple accounts, campaigns and deadlines in parallel.
- Maintain accurate campaign trackers, forecasts and account documentation.
- Follow internal quality-assurance and campaign-governance processes.
- Support invoicing and reconciliation processes where required.
- Contribute to the development of scalable Retail Media processes, templates and best practices.
- Share platform knowledge and campaign learnings with the wider team.
- Manage and support junior Retail Media specialists or campaign executives.
- Delegate campaign tasks and oversee delivery quality.
- Review work, provide feedback and ensure deadlines are met.
- Support onboarding, training and development across Amazon Ads capabilities.
- Help manage team capacity and flag resourcing needs to the Account Director.
- Act as the first escalation point for campaign delivery issues.
Requirements
- At least three years of experience in digital media, e-commerce advertising or retail media.
- At least two years of hands-on experience managing Amazon Sponsored Ads campaigns.
- Strong working knowledge of Sponsored Products, Sponsored Brands and Sponsored Display.
- Experience managing complex campaigns across multiple products, categories or international marketplaces.
- Experience managing seven-figure annual media budgets, or portfolios with a comparable level of operational complexity.
- Experience managing client relationships and campaign execution simultaneously.
- Strong understanding of retail media and e-commerce performance metrics.
- Ability to analyse campaign data and translate findings into practical recommendations.
- Commercial mindset, with experience identifying account growth or upselling opportunities.
- Strong presentation, communication and stakeholder-management skills.
- Strong attention to detail and campaign-management discipline.
- Ability to manage multiple projects, priorities and deadlines in parallel.
- Experience mentoring, supervising or line-managing junior team members.
Skills
- Amazon Ads
- Amazon DSP
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Retail Media
- E-commerce advertising
- Campaign management
- Client relationship management
- Performance analysis
- Commercial account development
- Data analysis
- Stakeholder management
- Amazon Marketing Cloud
- Retail measurement
- Attribution
- Incrementality
- Audience strategy
- First-party data strategy
- Retail media networks
Location
- London
Work Type
- Hybrid
Experience Level
- Mid-level
Benefits
- Hybrid working
- 25 days' annual leave, plus bank holidays, increasing with service - up to five days
- Birthday day off
- Westfield healthcare
- Subsidised gym membership
- Wellbeing initiatives
- Cycle to Work scheme
- Interest-free season ticket loan
- Learning, career development and international opportunities across 26 global offices
- Regular team socials and company events
About the Company
- Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations.
- We have over 2000 employees across 26 offices who are focused on accelerating digital transformation.
- The Retail Media and Analytics department is a digital media and ad tech consultancy team supporting international brands across programmatic advertising, retail media, analytics and marketing technology.