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About the Role

We are seeking an energetic and ambitious Paid Media Account Director to manage significant ad spend for major travel clients. This role involves creating media plans, developing innovative strategies, and driving client growth within a collaborative team environment. You will lead a renowned client, supported by the Group Account Director, and have the opportunity to share knowledge, develop the team, and contribute to client success.

Responsibilities

Develop and enhance Paid Media advertising offerings across all client-managed Paid Channels, including Paid Search, Paid Social, Programmatic Display, Online Video, CTV, and Native.
Oversee the execution, optimization, and management of Paid Media campaigns.
Lead investment and strategy planning for all Paid Media activities.
Manage end-of-month finance reconciliation, invoices, and purchase orders.
Design and implement testing frameworks, utilizing best practices and emerging technologies to add value.
Provide Paid Media advertising consultancy and training to clients.
Advise clients on best practices for reporting, measurement, and attribution to maximize Paid Media value.
Lead the development of Paid Media business reviews, cross-sell materials, and pitch decks.
Proactively share positive results, data trends, case studies, techniques, and tools with the team.
Lead the development of processes, automation, and best practices within the Paid Media department and agency.
Strengthen client relationships by building trust with senior client stakeholders.
Lead client strategy sessions, presenting campaign performance and strategic recommendations.
Challenge client thinking with insight-led recommendations and serve as the senior escalation point.
Demonstrate strong communication skills for clear and understandable interactions with team members and clients.
Exhibit a strong work ethic, positive and flexible attitude, and the ability to work independently and collaboratively.
Lead and develop team members through training and by example.
Support the professional development of other team members.
Utilize strong time management and organizational skills.
Drive account revenue growth.
Participate in and lead new media proposals and client pitches.
Continuously improve campaign results using A/B testing and data-driven approaches.
Apply an analytical mindset and problem-solving skills.
Employ creative thinking and meticulous attention to detail.

Requirements

Minimum of 7-8 years of experience in a Paid Media role.
Demonstrated experience in implementing and managing medium to large Paid Media campaigns.
Experience interpreting MMM outputs and applying learnings to Paid Media strategy.
Experience managing junior team members and supporting their development.
Advanced user knowledge of Excel.
Excellent communication skills.
Understanding of the travel vertical is preferred.
Advanced knowledge in Paid Media Platforms (Google Ads, Microsoft, SA360, DV360, Meta, Amazon, Criteo, YouTube, TikTok, etc.).
Advanced knowledge in Ad Serving: Campaign Manager (CM360) is mandatory.
Good understanding of GA360 and other GMP suite products.
Good understanding of Measurement Frameworks, MMM partners, Incrementality Testing, and A/B Testing.
Experience working with industry-leading Paid Media Partners.
Experience managing large budgets using budget trackers and applying automation via Supermetrics or equivalent.

Skills

Paid Media Strategy
Cross-Channel Strategy
Paid Search
Paid Social
Programmatic Display
Online Video
CTV
Native Advertising
Campaign Execution
Campaign Optimization
Investment Planning
Strategy Planning
Financial Reconciliation
Invoicing
Purchase Orders
Testing Frameworks
Client Consultancy
Client Training
Reporting Best Practices
Measurement Best Practices
Attribution Best Practices
Business Reviews
Cross-selling
Pitch Material Development
Process Development
Automation
Best Practice Implementation
Client Relationship Management
Stakeholder Management
Strategy Sessions
Performance Presentation
Strategic Recommendations
Insight-led Recommendations
Problem-Solving
Communication Skills
Teamwork
Leadership
People Development
Time Management
Organizational Skills
Commercial Acumen
Revenue Growth
New Business Proposals
New Client Pitches
Analytical Skills
Google Ads
Microsoft Advertising
SA360
DV360
Meta Ads
Amazon Advertising
Criteo
YouTube Ads
TikTok Ads
Campaign Manager (CM360)
Google Analytics 360 (GA360)
Google Marketing Platform (GMP)
Measurement Frameworks
Marketing Mix Modeling (MMM)
Incrementality Testing
A/B Testing
Paid Media Partners
Budget Management
Budget Trackers
Supermetrics
Data-driven Approaches
Creative Thinking
Attention to Detail
Excel
Travel Vertical Understanding

Location

London

Work Type

Hybrid

Experience Level

Senior
7-8 years

About the Company

Artefact is a next-generation data service provider specializing in data consulting and data-driven digital marketing.
We transform data into business impact across the entire organizational value chain.
We are experiencing significant growth.
Our data-driven solutions in digital marketing and data consulting are tailored to client needs, focusing on business impact and tangible results.
Our services are built on deep AI expertise gained from over 1000 clients globally.
We employ over 2000 people across 26 offices, dedicated to accelerating digital transformation.
We leverage state-of-the-art data technologies, lean AI agile methodologies for rapid delivery, and cohesive teams of consultants, analysts, scientists, engineers, and digital experts to deliver added value to clients.