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About the Role
Spotify is seeking a strategic and culturally aware Social Media Manager to lead campaigns across its social channels, develop platform strategies, and manage corporate social communications. This role ensures a consistent and bold brand voice across all platforms and moments, partnering with cross-functional teams to deliver best-in-class social content.
Responsibilities
- Serve as day-to-day campaign lead for social across tentpole and always-on campaigns, managing end-to-end execution from creative briefing through post-mortem
- Partner with the Social Media Manager on overarching campaign strategy, translating strategic direction into actionable social plans with clear timelines, deliverables, and ownership
- Coordinate with REVERB and other external agency partners on asset creation, feedback cycles, and delivery schedules
- Lead campaign war rooms during peak moments, ensuring real-time content is on-brand, on-strategy, and approved
- Support communications strategy and execution for Wrapped and other major cultural tentpoles
- Manage cross-functional coordination with marketing, editorial, creative, and global market teams to ensure campaign alignment
- Run post-campaign analysis, surfacing performance insights, learnings, and recommendations
- Own the strategic reimagination of @ThisIsSpotify's presence on X, developing a differentiated content strategy and voice for the platform
- Create and publish content for X, including real-time trend responses, campaign amplification, and always-on storytelling
- Edit and produce short-form video content to recap campaign moments and cultural coverage
- Track performance and surface insights to continuously iterate on what resonates
- Serve as the social lead for corporate communications, partnering with the comms team to translate company news, executive messaging, and corporate narratives into social content
- Develop social playbooks for corporate moments — earnings, policy announcements, Loud & Clear, and executive thought leadership
- Craft copy in the voice of @ThisIsSpotify and executive channels, ensuring tone and messaging align with broader comms strategy
Requirements
- 5+ years of experience in social media management, with a focus on campaign execution and platform strategy
- Proven track record of leading social campaigns end-to-end for a major consumer brand or entertainment company
- Deep expertise across Instagram, TikTok, X, Threads, and emerging platforms — with a strong point of view on what works where
- Strong writing and editing skills with the ability to craft engaging copy across different platform voices and tones
- Video editing proficiency — you can turn raw coverage and campaign footage into polished recaps and social-native content
- Experience managing agency and vendor relationships, including creative feedback and delivery workflows
- Sharp cultural instincts — you're always plugged into what's trending and understand how to make a brand part of the conversation
- Operational rigor — you can build and manage timelines, briefs, and cross-functional workflows without dropping balls
- Comfortable working with senior leaders and cross-functional partners across multiple priorities
- Experience with corporate or brand communications on social
- Familiarity with real-time social strategy during large-scale cultural or company moments
Skills
- Social media management
- Campaign execution
- Platform strategy
- TikTok
- X
- Threads
- Emerging platforms
- Writing
- Editing
- Video editing
- Agency management
- Vendor management
- Cultural awareness
- Trend analysis
- Timeline management
- Brief development
- Cross-functional workflow management
- Corporate communications
- Brand communications
- Real-time social strategy
Location
- New York
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $124,000 - $177,000
Benefits
- Equity
- Health insurance
- Six-month paid parental leave
- 401(k) retirement plan
- Monthly meal allowance
- 23 paid days off
- 13 paid flexible holidays
- Paid sick leave
About the Company
- Spotify is an equal opportunity employer.
- Our platform is for everyone, and so is our workplace.
- The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking!
- So bring us your personal experience, your perspectives, and your background.
- It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
- At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone.
- We have ways to request reasonable accommodations during the interview process and help assist in what you need.
- If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Equal Opportunity
- Spotify is an equal opportunity employer.
- You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones.
- Our platform is for everyone, and so is our workplace.
- The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking!
- So bring us your personal experience, your perspectives, and your background.
- It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
- At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone.
- We have ways to request reasonable accommodations during the interview process and help assist in what you need.
- If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.