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About the Role
This 10-week internship offers a unique opportunity to lead impactful business projects and gain hands-on marketing experience at one of PepsiCo's U.S. headquarters. Interns will tackle real-world business challenges, develop strategic recommendations, and present them to senior leadership. The program serves as a key talent pipeline for future marketing positions and may lead to full-time employment upon graduation.
Responsibilities
- Partnering with agencies in the creation of brand positioning and communication strategies
- Generating brand activation ideas and strategies based on consumer insights
- Analysis of brand performance, competitor performance and channel dynamics
- Development of communications plans in support of new product launches and promotional events
- Support of innovation teams in consumer analysis, concept development and graphics development
Requirements
- Currently pursuing an undergraduate degree with an expected graduation date between December 2027 and May 2028
- Minimum GPA of 3.0
- Interest in working in Plano, Texas, Purchase, New York, or Chicago, Illinois
- Must have indefinite right to work in the United States
- Graduate with Bachelor’s degree within one (1) year of internship completion
- Proven leadership through extracurricular involvement
- Relevant marketing experience (on-or-off campus; either through part time jobs, academic clubs, or volunteer experiences)
- Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
- Passion for consumer brands
- Familiarity with digital media platforms
- Strong analytical skillset with ability to find actionable, pragmatic solutions to complex problems
- Ability to adapt in a dynamic and ambiguous environment
- Strong drive for results
- Intellectual curiosity
Skills
- Marketing
- Brand positioning
- Communication strategies
- Brand activation
- Consumer insights
- Brand performance analysis
- Competitor performance analysis
- Channel dynamics analysis
- Communications planning
- New product launches
- Promotional events
- Consumer analysis
- Concept development
- Graphics development
- Digital media platforms
- Analytical skills
- Problem-solving
- Adaptability
- Drive for results
- Intellectual curiosity
Location
- Plano, Texas
- Purchase, New York
- Chicago, Illinois
Work Type
- Internship
- Full-time opportunity upon graduation
Experience Level
- Undergraduate student
- Intern
Education Level
- Undergraduate degree
Salary/Compensations
- $21.09 - $34.00 hourly
Benefits
- Medical
- Dental
- Vision
- Disability
- Health and Dependent Care Reimbursement Accounts
- Employee Assistance Program (EAP)
- Insurance (Accident, Group Legal, Life)
- Defined Contribution Retirement Plan
About the Company
- PepsiCo is one of the world's leading food and beverage companies with beloved brands including Gatorade, Lay's, and Quaker.
- Our connected system sources and grows ingredients alongside farmers, and extends to how we make, move, and deliver products while driving positive impact for our business and communities.
- At the heart of PepsiCo are professionals who bring curiosity, drive, and fresh thinking, working together to turn ideas into action.
- We collaborate to solve challenges, unlock new opportunities, and create meaningful impact for our consumers, customers, and communities.
- PepsiCo offers opportunities to grow, belong, and smile, providing more than a place to build a career—it offers the chance to help create what's next.
Equal Opportunity
- Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
- All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
- PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age