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About the Role
Gigs is seeking a visionary leader to define its market category and establish its position within it. Reporting to the Head of Marketing, this role will shape Gigs' external narrative, including its messaging, tone, and market presence. The primary focus is to develop and implement a compelling category definition and positioning strategy that resonates with customers, press, investors, and partners, ensuring Gigs becomes the recognized leader in its space.
Responsibilities
- Define the category by developing language that transcends "embedded connectivity" as the business expands.
- Own the positioning, terminology, and rationale for the category's existence, driving adoption among customers, press, analysts, and partners.
- Position Gigs within the defined category, ensuring the company's narrative reinforces the category's story at every touchpoint.
- Elevate founders' voices by ghostwriting and co-creating thought leadership content, including essays, keynotes, podcasts, social media, and interviews.
- Manage the external calendar, including conferences, stages, podcasts, newsletters, and press opportunities, determining which engagements are most valuable.
- Adapt the brand narrative for different markets across the US, Europe, and Asia, identifying what resonates and where adjustments are needed.
- Collaborate closely with the Design team to maintain brand consistency across all formats, including website, presentations, stage, social media, and events.
- Ensure coherence across internal teams such as Growth Marketing, Product, and Partner Marketing, leveraging partner channels for narrative distribution.
- Direct the broader marketing mix, including events, AI-driven initiatives, and internal communications, setting briefs and evaluating performance.
- Utilize AI tools daily to enhance speed, creativity, and decision-making in shaping Gigs' representation and discovery across LLMs and AI-driven channels.
Requirements
- Proven experience in creating a market category and making a company legible before its category has a name.
- Experience in positioning a company within a category, understanding the distinction between defining a space and winning it.
- Direct experience working with founders, including ghostwriting or developing their public voice.
- Exceptional written and verbal communication skills, likely with a content strategy background.
- Experience building effective content and distribution engines that measurably grow brand awareness.
- Experience adapting brand narratives for different regions and understanding when to translate versus rebuild.
- Ability to direct the full marketing mix (content, social, events, comms, design), setting briefs and evaluating work.
- Comfort with data is a plus, but the role prioritizes voice and category instinct.
- Daily use of AI tools to improve speed, creativity, and decision-making.
- Experience in a high-growth tech startup or agency environment.
Skills
- Category definition
- Positioning strategy
- Content strategy
- Ghostwriting
- Thought leadership
- Public speaking
- Brand narrative development
- Market adaptation
- Cross-functional collaboration
- AI tool utilization
Location
- US
- Europe
Work Type
- Hybrid
- Occasional travel
Experience Level
- Senior
Salary/Compensations
- $180,000 - $240,000 annually + equity
Benefits
- Competitive compensation
- Stock options
- Home office/work setup stipends
- Learning and development budget
- Free phone and international data plan
About the Company
- Gigs is building the operating system for mobile services, enabling tech companies to embed global connectivity into their products.
- The platform automates provisioning and simplifies telecom complexity for businesses.
- The company has approximately 150 employees across the US and Europe.
- Gigs has secured nearly $100 million in funding from investors including Ribbit Capital, Google, and Y Combinator.
- It is described as one of the fastest-growing tech companies, with a team comprised of early-stage engineers, product builders, and business professionals from companies like Stripe, Airbnb, and Shopify.
- Gigs is addressing deep technical and regulatory challenges in the connectivity space.
- The company culture values in-person collaboration, believing that strong ideas, decisions, and relationships are fostered through shared time.
- Gigs supports flexibility, allowing for focused remote work while emphasizing regular time in hubs and occasional travel for team events and meetings.