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About the Role
The Marketing Engineer is an applied-AI builder within the marketing team, responsible for shipping AI systems that perform marketing tasks such as research, content production, and lead automation. This is a hands-on engineering role that also involves ownership of the website, HubSpot instance, and analytics stack to enhance team output through systems.
Responsibilities
- Build and operate production AI agents for SEO research, competitive monitoring, content drafting and repurposing, design production, lead enrichment, and inbound triage.
- Integrate LLM APIs (Anthropic, OpenAI, etc.) using tool calling, structured output, and retrieval over brand and product knowledge, orchestrated in n8n, Zapier, or custom services.
- Define human-in-the-loop processes and build review/rollback paths for autonomous output.
- Own reliability and unit economics, including monitoring, error handling, API cost tracking, and model selection.
- Build evaluation metrics and test cases for AI agents, covering accuracy, brand voice, and factual grounding.
- Version prompts and models for traceability and reversibility, and A/B test generated content against human baselines.
- Set internal guidelines for AI-generated marketing content, including review of tax-related claims.
- Own technical SEO (metadata, redirects, structured data, sitemaps, Core Web Vitals) and extend it to AI search.
- Build content pipelines for generating, refreshing, and internally linking pages at scale with quality gates.
- Track brand visibility and citation share across AI assistants and traditional search.
- Build and maintain marketing sites, landing pages, and conversion flows in TypeScript, React, and Next.js on a headless CMS.
- Ship AI-native site experiences measured on conversion, such as assistive search, guided qualification, and personalization.
- Maintain website performance, reliability, analytics, and search functionality during launches and updates.
- Own HubSpot forms, workflows, and lifecycle logic, and integrations with product, warehouse, and internal services.
- Apply models for lead scoring, intent detection, routing, enrichment, and personalized lifecycle messaging.
- Identify and fix root causes of workflow issues.
- Maintain event tracking (Google Tag Manager, PostHog) and clean marketing data in BigQuery.
- Build dashboards for acquisition, funnel performance, and campaign outcomes.
- Report AI system performance in terms of output volume, quality scores, cost per output, and hours saved.
Requirements
- Professional experience in web development, marketing engineering, or marketing operations.
- Strong JavaScript/TypeScript, HTML, and CSS skills.
- React, Next.js, and Node.js proficiency required.
- Demonstrated experience building with LLMs beyond chat use: API integration, prompt engineering, tool calling, structured outputs, and retrieval-augmented generation.
- Working knowledge of agent patterns and their failure modes.
- Experience with workflow automation (n8n, Zapier, or comparable) and with REST APIs and webhooks.
- Hands-on experience with HubSpot or a comparable CRM and marketing-automation platform.
- Experience with analytics and tracking (Google Tag Manager, PostHog).
- Experience with technical SEO tools (Semrush, Ahrefs, Search Console).
- Familiarity with SQL, BigQuery, and marketing attribution.
- Comfortable with modern CMS and hosting stacks (Sanity, Vercel).
- Ability to translate Figma designs into responsive pages.
- Proficiency in Git-based development, staged deployment, and clear communication with technical and nontechnical partners.
Skills
- JavaScript
- TypeScript
- HTML
- CSS
- React
- Next.js
- Node.js
- LLM API integration
- Prompt engineering
- Tool calling
- Structured outputs
- Retrieval-augmented generation
- Agent patterns
- Workflow automation
- n8n
- Zapier
- REST APIs
- Webhooks
- HubSpot
- CRM
- Marketing automation
- Google Tag Manager
- PostHog
- Technical SEO
- Semrush
- Ahrefs
- Search Console
- SQL
- BigQuery
- Marketing attribution
- Sanity
- Vercel
- Figma
- Git
- Staged deployment
- Python
Location
- On-Site Coconut Grove, FL
Work Type
- Full-time
- On-Site
- Remote work flexibility
Experience Level
- Commensurate with experience
Salary/Compensations
- $85,000 - $95,000
Benefits
- Health, dental, and vision insurance
- Life Insurance
- Additional Supplemental Benefits
- 401(K) contribution (no match)
- Paid Time Off
About the Company
- Taxfyle is a premier online tax preparation platform dedicated to transforming how individuals and commercial entities file their tax returns.
- Headquartered in Coconut Grove, FL, Taxfyle connects clients with certified tax professionals to deliver a secure, efficient, and precise filing experience.
- Our mission is to streamline tax compliance through innovative technology.
Equal Opportunity
- Our company is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.