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About the Role
Design and scale programs that turn in-person engagement into enterprise pipeline by managing third-party sponsorships and Perplexity-led field events to drive awareness, deepen relationships with senior buyers, and accelerate opportunities.
Responsibilities
- Co-own the field marketing strategy, working as an equal partner to build the portfolio.
- Turn field engagement into pipeline by designing programs with clear objectives and follow-up plans.
- Own third-party event sponsorships, including evaluation, negotiation, activation, and ROI.
- Run high-impact Perplexity events such as executive dinners and regional roadshows.
- Align tightly with Sales on target accounts, meeting goals, and post-event follow-up.
- Represent Perplexity in the market, leading on-site execution at conferences and events.
- Build integrated campaigns around field moments, extending events through various channels.
- Own end-to-end execution, managing vendors, budgets, timelines, and attendee experience.
- Measure outcomes, tracking the path from engagement to revenue and program ROI.
- Build the field operating system, creating processes for planning, intake, and reporting.
Requirements
- 5+ years of experience in field marketing and event marketing, ideally in B2B SaaS or enterprise technology.
- Proven track record building and scaling a portfolio including third-party sponsorships, conferences, and company-led field programs with measurable results.
- Versatile, hands-on operator capable of strategy, sponsorship evaluation, campaign planning, event production, executive management, on-site execution, and performance analysis.
- Deep expertise in either third-party sponsorships or company-led field events, with the range and interest to operate across both.
- Strong event planning and execution skills, managing both intimate executive programs and larger events.
- Collaborative and low-ego, experienced working with a peer to divide a portfolio and share context.
- Excellent relationship builder with experience engaging senior executives, customers, prospects, Sales teams, vendors, and cross-functional partners.
- Strong written and verbal communication skills, able to craft compelling event narratives and campaign plans.
- Analytically rigorous, with experience setting targets, managing budgets, working with CRM data, and reporting pipeline.
- Highly organized, resourceful, and calm under pressure, with good judgment for problem-solving.
- Willingness to travel frequently for event management and field activations.
Skills
- Field Marketing
- Event Marketing
- B2B SaaS
- Enterprise Technology
- Sponsorship Evaluation
- Campaign Planning
- Event Production
- Executive Management
- On-site Execution
- Performance Analysis
- Event Planning
- Relationship Building
- Communication Skills
- Analytical Skills
- Budget Management
- CRM Data Management
- Pipeline Reporting
- Organization
- Problem-Solving
Experience Level
- 5+ years
About the Company
- Great products grow when people experience their value firsthand.