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About the Role
The Manager, Loyalty Program Operations will be responsible for the end-to-end execution of loyalty campaigns, rewards, offers, and sweepstakes, as well as the day-to-day operations of the FLX Membership program. This role plays a critical part in campaign planning, acting as a strategic consultant to cross-functional partners, and driving loyalty initiatives that align with broader marketing priorities.
Responsibilities
- Own the end-to-end operational execution of loyalty campaigns, rewards, offers, and sweepstakes, including setup, requirements definition, testing (UAT), execution, monitoring, and post-campaign reporting.
- Ensure all campaigns are executed accurately, on time, and in compliance with legal, technical, and operational requirements across markets.
- Perform post-campaign analysis to evaluate performance, member engagement, and ROI, identifying insights and optimization opportunities for future campaigns.
- Partner with Brand Marketing, Digital Marketing, and other stakeholders to help plan loyalty campaigns that ladder up to larger quarterly and enterprise marketing initiatives.
- Translate strategic objectives into executable loyalty use cases, ensuring alignment between campaign goals, member experience, and program capabilities.
- Serve as a subject-matter expert on loyalty mechanics, advising partners on the best ways to leverage the FLX program to drive enrollment, engagement, and incremental revenue.
- Deliver against the loyalty program strategic roadmap, including defining requirements for features and functionality, performing UAT, training relevant teams, and overseeing successful rollouts.
- Identify and implement opportunities to enhance engagement and revenue through new campaign types, rewards, and emerging capabilities.
- Collaborate across a highly matrixed organization (Data & Analytics, Technology, Legal, Brand Marketing, Digital Marketing, Store Operations, Customer Service, etc.) to bring loyalty initiatives and campaigns to life.
- Act as a trusted consultant to cross-functional partners by clearly articulating program capabilities, constraints, and goals, and recommending scalable solutions.
Requirements
- Strong project management and communication skills, analytical aptitude and a willingness to roll up their sleeves to get the job done.
- A passion for putting the customer first is a must.
- Experience with loyalty programs is preferred.
- 5+ years of relevant experience in program, product, or operations roles, preferably within a Direct-to-Consumer loyalty program, CRM, or promotional/campaign environment.
- Strong project management and communication skills, with the ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
- Proven ability to translate strategy into execution while maintaining close attention to operational detail.
- Highly collaborative, with the ability to build relationships and influence across a global, matrixed organization.
- Analytical mindset with experience using data to inform decisions, measure performance, and drive optimization.
- Proficiency in Microsoft Office Suite; must be able to deliver visually compelling PowerPoint presentations and present clearly to diverse audiences.
- Experience working within an Agile framework is a plus.
- Fluent in English (written and verbal).
- Additional language proficiency a plus (French Canadian).
- Global experience strongly preferred.
- Ability and willingness to occasionally travel within North America.
- Other duties as assigned.
- Cameras must be on for all virtual interviews.
- AI tools are strictly prohibited during interviews or assessments.
Skills
- Project Management
- Communication
- Analytical Aptitude
- Customer Focus
- Loyalty Programs
- Direct-to-Consumer (DTC)
- CRM
- Promotional Campaigns
- Operational Detail
- Collaboration
- Relationship Building
- Influence
- Data Analysis
- Microsoft Office Suite
- PowerPoint Presentations
- Agile Framework
Location
- North America
Work Type
- Full-time
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $85,000-$95,000
Benefits
- Short term incentives
- Employee Discount
- Paid Time Off
- Medical Coverage
- Dental Coverage
- Vision Coverage
- 401(k)
- Roth 401(k)
- Stock Purchase Plan
- Life Insurance
- Flexible Spending Account
- Opportunities for Advancement
- Tuition Reimbursement for Qualified Courses
- Strong Company Culture
- Employee Resource Groups
About the Company
- Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.
- As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand.
- We’re looking for great people who want to influence culture and the generation that is shaping what’s next.
- Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.
- Come change the game with us. Apply today!