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About the Role

The JP Private Bank Digital Team is seeking a Senior Associate Product Manager to manage, track, and grow the Private Bank’s leads and prospect pipeline. This role will partner with various teams to improve prospect capture, prioritization, nurturing, conversion, and measurement across digital and advisor-led channels. The ideal candidate has prior experience in a client-facing banking role and understands advisor relationship building, opportunity qualification, and pipeline progression. A strong interest in AI's potential to enhance advisor productivity, prospect prioritization, and personalized outreach is also desired.

Responsibilities

Support the product strategy and roadmap for Private Bank lead and prospect management capabilities.
Translate advisor, banker, and leadership needs into clear product requirements, user stories, workflows, and success criteria.
Partner with design, technology, analytics, data science, and AI teams to deliver digital tools that improve prospect visibility, workflow efficiency, and conversion outcomes.
Manage product backlog prioritization in partnership with senior product leads and business stakeholders.
Drive execution across discovery, requirements, testing, launch, adoption, and ongoing optimization.
Help define and improve the end-to-end prospect journey, from initial lead capture through qualification, assignment, follow-up, conversion, and reporting.
Identify opportunities to improve how advisors manage prospect pipelines, prioritize outreach, and track next-best actions.
Partner with analytics teams to build dashboards and reporting that provide visibility into lead sources, pipeline health, advisor engagement, and conversion performance.
Support initiatives that increase prospect growth, improve lead quality, and reduce operational friction for banking teams.
Explore opportunities to use AI to help advisors better identify, prioritize, and engage with high-potential prospects.
Partner with data science, analytics, and technology teams to evaluate AI-enabled capabilities such as lead scoring, next-best-action recommendations, automated insights, outreach support, pipeline summaries, and prospect research assistance.
Help define responsible, advisor-centered AI use cases that improve productivity while supporting appropriate controls, transparency, and user trust.
Gather advisor feedback on AI-powered tools to ensure recommendations are practical, explainable, and aligned to real-world workflows.
Monitor adoption and effectiveness of AI-enabled features and recommend enhancements based on data and user feedback.
Serve as a voice of the advisor within the Digital Team, bringing practical insight from the field into product decisions.
Conduct user interviews, feedback sessions, journey mapping, and workflow reviews with advisors, bankers, managers, and support teams.
Build strong relationships with Private Bank stakeholders to understand business priorities and ensure digital solutions align with advisor needs.
Support training, communications, and adoption efforts for new or enhanced lead, prospect, and AI-enabled tools.
Define KPIs for lead management and prospect growth, including lead volume, lead quality, assignment timeliness, follow-up activity, conversion rates, advisor adoption, and AI feature engagement.
Partner with analytics and reporting teams to monitor product performance and identify opportunities for improvement.
Use data and user feedback to recommend enhancements, prioritize features, and improve business outcomes.
Help create consistent measurement frameworks for prospect pipeline management across teams and regions.

Requirements

3–5+ years of experience in product management, financial services, wealth management, banking, sales enablement, CRM, digital transformation, or related roles.
Strong understanding of the advisor or banker workflow, especially around prospecting, relationship development, pipeline management, and client acquisition.
Demonstrated interest in AI, data-driven decisioning, automation, or digital productivity tools.
Ability to translate business needs into clear product requirements and partner effectively with design, technology, analytics, data science, and business teams.
Strong analytical skills with comfort using data to assess performance, identify trends, and make product recommendations.
Excellent communication and stakeholder management skills.
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
Experience working with CRM platforms, sales tools, prospect management systems, advisor desktop capabilities, or AI-enabled business tools.
Prior experience as a Private Bank advisor, banker, portfolio associate, client advisor, or member of a banking team.
Experience supporting high-net-worth or ultra-high-net-worth client segments.
Familiarity with lead assignment models, prospect qualification, sales funnels, pipeline reporting, and advisor productivity tools.
Experience working in Agile product development environments.
Interest in emerging AI capabilities and how they can be responsibly applied to improve advisor workflows, sales effectiveness, and client acquisition.
Understanding of digital adoption, change management, and field enablement within a large financial institution.

Skills

Product Management
Financial Services
Wealth Management
Banking
Sales Enablement
CRM
Digital Transformation
AI
Data-Driven Decisioning
Automation
Digital Productivity Tools
Product Requirements
User Stories
Workflows
Success Criteria
Product Backlog Prioritization
Agile Product Development
Lead Management
Prospect Management
Pipeline Management
Sales Funnels
Reporting
Data Analysis
Stakeholder Management
Communication
Organization
Detail-Oriented
Change Management
Field Enablement

Location

New York, NY

Work Type

Full-time

Experience Level

Senior Associate
3-5+ years

Benefits

Competitive total rewards package
Base salary determined based on role, experience, skill set and location
Commission-based pay and/or discretionary incentive compensation (eligible roles)
Comprehensive health care coverage
On-site health and wellness centers
Retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching

About the Company

JPMorganChase is one of the oldest financial institutions, offering innovative financial solutions to millions of consumers, small businesses and prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands.
Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions.
Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals.
Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.

Equal Opportunity

We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.
We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans