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About the Role
Lead product portfolio management and brand-building programs for a specific product category within the Califia Farms portfolio. This role drives product line strategies using consumer and business insights to meet revenue and gross margin targets, collaborating with cross-functional partners on innovation and renovation projects.
Responsibilities
- Lead product management, innovation, and marketing activation for a specific product line(s).
- Build and implement plans to deliver annual volume, revenue, and gross margin targets.
- Manage categories according to the evolving competitive landscape and changing consumer needs.
- Spearhead business unit reviews with executive leadership, leveraging insights to gain alignment on strategic business decisions.
- Build business cases and drive subsequent project stage-gate recommendations.
- Work inter-dependently with key functional counterparts in R&D, Sales, Finance and Operations to drive strategic projects forward.
- Lead cross-functional teams to develop, incubate and launch innovation and line extensions.
- Develop project revenue and consumption forecasts.
- Create and manage detailed project timelines to ensure delivery of project milestones.
- Develop consumer learning plan and execute research to drive insights that impact the business.
- Identify structural components and graphics of packaging to best convey product proposition.
- Lead development of marketing support plan to build awareness of product lines.
- Support Brand Director in building annual marketing plans that effectively drive HH penetration, brand awareness and trial.
- Collaborate with Sales to build selling materials and selling strategy.
- Develop, manage, and track annual budget and spending.
- Make recommendations on improving resourcing, process, etc.
Requirements
- Previous experience working in consumer-packaged goods, food and beverage marketing.
- Minimum of 3-4 years in a previous brand management role.
- Exhibits a deep understanding of and experience with syndicated consumption and panel data (Circana, Nielsen, Numerator, etc.) in order to effectively measure business performance and drive actions.
- Understands the levers of a product P&L including revenue, gross margin, COGS, etc.
- Experience leading consumer research, including concept testing, sensory testing, focus groups, etc.
- Experience leading cross-functional project teams to successfully launch new products.
- Experience developing marketing campaigns that build awareness and drive in-market performance.
- Ability to lead with confidence, gain consensus and influence others.
- Exceptional collaborative partner to peers.
Skills
- Product portfolio management
- Brand-building programs
- Consumer insights
- Category/competitive insights
- Business analytics
- Product line strategies
- Innovation and renovation projects
- Marketing activation
- Market trend analysis
- Business unit reviews
- Business case development
- Project management
- Forecasting
- Budget management
- Syndicated consumption and panel data analysis
- P&L management
- Consumer research
- Cross-functional team leadership
- Marketing campaign development
- Consensus building
- Influencing others
- Collaboration
Location
- DTLA Arts District
Work Type
- Hybrid
- Full-time
Experience Level
- 3-4 years in a previous brand management role
Education Level
- MBA preferred
Salary/Compensations
- $125,000.00 - $140,000.00 per year
Benefits
- Employee benefits program
- Eligibility to participate in the company’s bonus program
About the Company
- Califia Farms
Equal Opportunity
- The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.