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About the Role

edisyl is seeking a Product Marketing Lead to own how the company presents itself to the market. The primary challenge is to clearly describe a versatile product that solves many problems by identifying the right customer problem to lead with, the most interested customers, and the expected results.

Responsibilities

Define how edisyl is described, the problem it solves, its customers, and its differentiators.
Identify customer problems and use cases for initial focus.
Determine how to communicate broader product value without appearing vague.
Engage with customers, prospects, and the sales team to understand market interest and confusion.
Analyze sales successes and failures to refine messaging.
Identify target organizations and buyers for the product.
Translate complex product capabilities into clear business value.
Create and enhance website content, sales decks, product pages, demos, and customer stories.
Provide sales teams with clear language, examples, and proof for customer interactions.
Develop case studies and customer stories demonstrating practical product application.
Assist in planning the introduction of new features and products to the market.
Collaborate with product, sales, customer success, and leadership to ensure consistent company messaging.

Requirements

Around seven or more years in product marketing or a related field.
Experience marketing a broad or technical product with non-obvious value.
Experience developing positioning based on customer interviews, sales conversations, and product usage.
Experience selecting the primary market, customer problem, or use case for a product.
Experience marketing enterprise software, particularly in AI, data, analytics, infrastructure, or knowledge management.
Experience creating messaging effective in sales conversations.
Experience developing customer stories and case studies to build buyer trust.
Possesses good judgment to prioritize marketing focus.
Demonstrates customer understanding to differentiate interest from payable problems.
Exhibits clear writing skills for complex products.
Possesses business sense to align messaging with customer acquisition and sales progression.
Maintains focus to define a clear starting point for broad products.
Comfortable making informed decisions with incomplete information and adapting as learning occurs.
Exhibits low ego, willingness to challenge assumptions, and openness to changing one's mind.
Demonstrates hands-on ownership, comfortable with strategy and execution.

Skills

Product Marketing
Positioning Development
Messaging Creation
Customer Interviewing
Sales Conversation Analysis
Market Analysis
Enterprise Software Marketing
AI Marketing
Data Analytics Marketing
Infrastructure Marketing
Knowledge Management Marketing
Sales Messaging
Customer Story Development
Case Study Creation
Buyer Trust Building
Strategic Planning
Cross-functional Collaboration
Clear Writing
Business Acumen
Focus
Decision Making
Adaptability
Collaboration

Location

Boston
Remote

Work Type

Full time
Remote

Experience Level

Senior

Salary/Compensations

Competitive base salary
Meaningful early-stage equity

About the Company

edisyl has developed a product that is gaining traction and can solve numerous problems.
The company is seeking to clearly articulate the value of its versatile product to customers.
The product works and is gaining traction, necessitating clear market explanation.
The company needs to define the clearest customer reason to engage, the optimal starting point, and the long-term value.