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About the Role
First Aid Beauty (FAB) is seeking a strategic and analytical leader to expand its creator and partnership ecosystem, driving measurable business results through brand activities. This role will define FAB's presence across creators, UGC, affiliates, and strategic partnerships, linking culturally relevant storytelling with new customer acquisition, revenue, and profitable growth.
Responsibilities
- Build and lead an integrated creator strategy across paid, organic, earned, seeding, UGC, and affiliate channels.
- Own creator sourcing across macro, mid-tier, and micro influencers to achieve awareness, credibility, community, and conversion goals.
- Manage all UGC and influencer briefing to ensure clear, compelling direction aligned with brand, campaign, and commercial priorities.
- Oversee creator programs end-to-end, including vetting, contracting, relationship management, content delivery, and performance measurement.
- Collaborate with Creative to develop scalable content frameworks balancing brand storytelling with platform-native performance.
- Utilize data to evaluate impact across reach, engagement, traffic, conversion, revenue, ROAS, and ROI.
- Identify emerging creators, platforms, formats, and cultural opportunities for incremental growth.
- Partner with Digital to expand creator affiliate programs, including ShopMy and TikTok Shop.
- Identify and lead strategic brand, talent, and cultural partnerships to introduce FAB to new audiences.
- Manage the creator and partnership budget, optimizing investment based on performance and business priorities.
- Manage agencies and external partners against clear objectives and high standards.
- Partner across Brand, Creative, Digital, Growth, Social, and PR to deliver connected programs and clear results.
Requirements
- 3-5 years of experience in influencer marketing, creator partnerships, UGC, affiliate, PR, brand, or growth marketing.
- Proven experience sourcing and managing creators across macro, mid-tier, and micro influencer communities.
- Demonstrated experience developing creator and UGC briefs that translate brand strategy into effective content.
- Proven ability to connect creator activity to customer acquisition, conversion, and revenue growth.
- Strong analytical skills and experience with metrics such as ROI, ROAS, traffic, and conversion.
- Strong brand and creative instincts, with the ability to guide talent, storytelling, and content.
- Experience managing budgets, agencies, contracts, and external partners.
- Strong cross-functional leadership, communication, and presentation skills.
- Deep knowledge of the creator landscape, affiliate platforms, and evolving social behavior.
- Beauty, skincare, wellness, or consumer brand experience is preferred.
- Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.
Skills
- Influencer marketing
- Creator partnerships
- UGC
- Affiliate marketing
- PR
- Brand marketing
- Growth marketing
- Content strategy
- Data analysis
- Budget management
- Agency management
- Cross-functional leadership
- Communication
- Presentation skills
- Creator sourcing
- Relationship management
- Performance measurement
- Content development
- Strategic partnerships
Location
- NEW YORK OFFICE
- Cincinnati General Offices
Work Type
- Full time
Experience Level
- Experienced Professionals
Salary/Compensations
- $85,000 – $122,200
About the Company
- At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges.
Equal Opportunity
- We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Qualified individuals will not be disadvantaged based on being unemployed.
- P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.