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About the Role
Madewell's Brand Creative team is seeking a strategic, highly creative, and customer-focused Copy Director to lead and evolve the Madewell brand voice across all customer touchpoints. This role will lead the Copy team and own the development and execution of Madewell’s voice across brand campaigns, product storytelling, digital, social, paid media, e-commerce, retail, and emerging channels, translating brand and business strategy into compelling messaging and storytelling.
Responsibilities
- Own and evolve the Madewell brand voice, establishing a distinctive, recognizable point of view.
- Lead copy strategy and creative concepting for major brand campaigns, seasonal initiatives, product launches, collaborations, and key marketing moments.
- Translate marketing and business strategy into compelling customer-facing messaging, developing clear messaging hierarchies and storytelling frameworks.
- Lead the Copy team, providing creative direction, mentorship, feedback, and development.
- Oversee copy across the full customer journey, including campaigns, paid advertising, social, email, site, product storytelling, retail, partnerships, and experiential.
- Partner closely with Art and Design to develop integrated creative ideas where copy and visuals work together.
- Shape product storytelling and naming, partnering with Product Marketing, Merchandising, and Creative.
- Develop and maintain brand voice guidelines, messaging frameworks, and naming principles.
- Bring a strong customer and cultural perspective to the work, staying connected to fashion, culture, language, and media.
- Use customer and performance insights to strengthen creative, partnering with various teams to understand what resonates.
- Serve as the senior editorial authority for the brand, ensuring consistency, clarity, quality, and tone.
- Partner cross-functionally with various teams to ensure copy supports brand and business objectives.
- Partner with Creative Operations to establish and improve briefing, review, approval, and go-to-market processes.
- Manage internal and freelance copy resources, identifying additional talent and support as needed.
Requirements
- 8+ years of experience in copywriting, editorial, or brand creative roles, with significant experience developing consumer-facing brand and marketing work.
- Fashion, retail, lifestyle, or editorial experience strongly preferred.
- 3+ years of experience leading and developing writers, including full-time and freelance talent.
- Demonstrated experience defining, evolving, and stewarding a distinctive brand voice across multiple channels and customer touchpoints.
- A portfolio demonstrating exceptional writing, conceptual thinking, campaign development, product storytelling, and brand-building work.
- Strong experience developing integrated campaign concepts and messaging systems.
- Exceptional writing and editing skills with an ability to move fluidly between brand storytelling, campaign messaging, product copy, and performance-driven communications.
- Strong understanding of fashion, retail, culture, and consumer behavior.
- Ability to balance brand building and commercial objectives.
- Comfortable using customer, channel, and performance insights to inform creative decisions.
- Highly collaborative with demonstrated ability to influence and build strong partnerships across Creative, Marketing, Product, Merchandising, E-commerce, Retail, and senior leadership.
- Exceptional organizational skills and the ability to prioritize, make decisions, and maintain creative quality within a fast-moving, high-volume environment.
- A generous and effective creative leader who can provide clear direction, inspire strong work, and create an environment where writers can develop and do their best work.
- Welcome to apply even if you don't check all the boxes; scouting for life-long learners driven by curiosity.
Skills
- Copywriting
- Editorial
- Brand Creative
- Consumer-facing brand and marketing
- Fashion
- Retail
- Lifestyle
- Editorial experience
- Leading and developing writers
- Brand voice development
- Campaign development
- Product storytelling
- Brand building
- Integrated campaign concepts
- Messaging systems
- Writing
- Editing
- Brand storytelling
- Campaign messaging
- Product copy
- Performance-driven communications
- Cultural perspective
- Customer insights
- Channel insights
- Performance insights
- Collaboration
- Influence
- Partnership building
- Organizational skills
- Prioritization
- Decision making
- Creative leadership
Location
- Remote
- Hybrid
Work Type
- Full-time
Experience Level
- 8+ years of experience in copywriting, editorial, or brand creative roles
- 3+ years of experience leading and developing writers
Salary/Compensations
- $136,000.00 - $175,500.00
Benefits
- Medical, dental, prescription and vision insurance
- Family planning (fertility, adoption & surrogacy support)
- Fitness discounts
- Medical travel
- Associate discount across all brands (J.Crew, J.Crew Factory, and Madewell)
- Summer Fridays
- Community Impact support through philanthropic efforts and the J.Crew Cares Program
- Winter Break at the end of December for eligible full-time associates at the Home Office
About the Company
- At Madewell, we believe that great style starts with great design. Since 2006, we’ve been creating premium denim and foundational wardrobe pieces for men and women that balance quality, authenticity, and versatility.
- Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
- At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry.
- One of our core focuses here at JCG is creating a community and culture that builds belonging.
Equal Opportunity
- JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.