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About the Role
Granite is building sovereign AI infrastructure for Europe, including compute, energy, and AI technology. This role is for a Marketing Manager to establish the marketing operating rhythm, lead generation engine, and CRM discipline, turning interest into qualified pipeline. As the first dedicated marketing hire, you will build the function from the ground up, reporting to the CMO and sitting within Commercial Leadership.
Responsibilities
- Establish an integrated marketing calendar with a weekly cadence within 90 days, coordinating all vendors.
- Transform the CRM into the heartbeat of the commercial organization by month 6, ensuring lead tracking, qualification criteria, MQL/SQL tracking, and pipeline contribution dashboards.
- Build a lead generation engine across performance marketing, LinkedIn, account-based marketing, events, partnerships, thought leadership, content, and website conversion.
- Own performance marketing end-to-end, focusing on cost per qualified lead, cost per target account engaged, conversion to sales conversation, and pipeline generated.
- Make marketing a predictable contributor to pipeline within 12 months through a recurring cadence between Marketing, Sales, and Customer Success.
- Buy specialist marketing capabilities and manage vendors, freelancers, and performance partners on a budget.
- Brief and judge the work of copywriters, designers, media buyers, and performance marketers, ensuring alignment with strategy.
Requirements
- At least five years in B2B marketing, ideally in technology, infrastructure, cloud, AI, data centres, or energy sectors with technical buyers and long sales cycles.
- Proven experience building and managing a demand generation engine and its associated metrics.
- Willingness to be hands-on in executing marketing tasks, including writing emails, briefing agencies, and campaign setup.
- Experience working in environments lacking established brand systems, budget precedents, dedicated demand generation teams, or SDRs.
- Experience hiring and managing agencies, freelancers, and performance partners within a controlled budget.
- Proficiency with CRM and marketing automation systems, with the ability to track leads from first touch to closed opportunity.
- Ability to work closely with Sales and explain technical products to non-technical buyers in writing.
- Must live in Europe and be able to work hybrid.
- Preference for candidates who want to own the entire marketing system rather than a single channel.
- Not suitable for individuals who require an existing team, brand book, or demand generation function to perform.
Skills
- Demand generation
- Performance marketing
- LinkedIn marketing
- Account-based marketing
- Event marketing
- Partnership marketing
- Thought leadership
- Content marketing
- Website conversion optimization
- CRM management
- Marketing automation
- Lead qualification
- Pipeline management
- Vendor management
- Agency management
- Budget management
- Performance analysis
- Technical product communication
- Strategic planning
Location
- Europe
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- At least five years in B2B marketing
- Senior
About the Company
- Granite, a Bifrost portfolio company, is building sovereign AI infrastructure for Europe, including compute, energy, and a new generation of AI technology.
- The company operates its own modular, liquid-cooled containerized data centers.
- Granite is one of the few companies building AI infrastructure at all three layers (compute, energy, technology) simultaneously.
- The founding team comprises entrepreneurs with previous successful cloud and infrastructure exits.
- First data centers are becoming operational, with more sites under development.
- This is a unique opportunity to define the marketing function at an early-stage company in a nascent market (Sovereign AI infrastructure).
- The role offers direct access to the CMO and a position within Commercial Leadership.
- The company is in a category that is still being defined, offering the chance to shape market positioning and brand perception.
- The scope of the marketing function will grow with the company, with opportunities to shape future marketing hires.