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About the Role
Ylopo, LLC is a leading real estate technology company seeking a highly skilled LSA and GBP Specialist to optimize Local Service Ads campaigns and Google Business Profiles for our clients, driving lead generation and conversion.
Responsibilities
- Work with cross-functional teams to develop and implement strategies to optimize Local Service Ads campaigns, driving lead generation and conversion for real estate clients.
- Continuously analyze performance data to identify opportunities for optimization and improvement, and adjust strategies accordingly.
- Serve as a subject matter expert on Local Service Ads and Google Business Profiles for our clients, staying up-to-date with industry trends and changes in policies and best practices.
- Collaborate with Sales and Customer Success teams to develop and execute effective Local Service Ads strategies for clients.
- Communicate campaign performance and insights to clients, as well as recommend ongoing optimizations and improvements.
- Ensure campaigns are executed in a timely and efficient manner, working closely with the Operations team.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in digital marketing, with a focus on Local Service Ads or Google Business Profile optimization.
- Strong analytical skills, with the ability to analyze data to make informed decisions and optimize performance.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and manage relationships with clients via phone, email, and text message.
- Self-starter with the ability to work independently in a fast-paced, high-growth environment.
- Knowledge of Local Service Ads and Google Business Profile best practices and policies, as well as trends in the real estate industry.
- Experience in the real estate industry or a related field.
- Familiarity with real estate lead generation and conversion strategies.
- Experience with project management and workflow tools.
- Understanding of SEO, SEM, and other digital marketing channels.
- Experience with Google PMAX campaigns
Skills
- Local Service Ads
- Google Business Profile optimization
- Digital marketing
- Analytical skills
- Communication skills
- Interpersonal skills
- SEO
- SEM
- Google PMAX campaigns
Experience Level
- 3+ years of experience
Education Level
- Bachelor's degree in Marketing, Business, or a related field.
Salary/Compensations
- Base pay from $50,000 to $55,000
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Paid holidays
- Vacation days
- Sick days
- 401(k)
About the Company
- Ylopo, LLC is a rapidly growing marketing and technology company providing internet marketing services and proprietary lead generation and engagement software to successful real estate agents across the country.
- At Ylopo we offer team members a commitment to personal development, guidance and support at a high level through interfacing with our Executive Team to prioritize goals as a company, excellent leadership and mentoring for our entry-level to senior staff, and recognition of outstanding efforts, team building events, team lunches/ happy hours, and other company wide events, and a supportive, caring environment dedicated to continuous learning and growth.
- Ylopo is shaping the future of real estate technology.
Equal Opportunity
- Ylopo is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics.
- We are committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion.