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About the Role
We’re looking for a Head of Enterprise Marketing to build and lead HeyGen’s enterprise marketing motion, with an initial focus on helping us win the world’s largest and most strategic companies. This role involves turning existing awareness and usage into deep, strategic enterprise relationships and proactively breaking into high-value accounts. You will partner closely with the enterprise sales team to identify key accounts and develop targeted programs to engage buyers.
Responsibilities
- Build our strategic account marketing engine
- Partner closely with Enterprise Sales to develop and refine our named-account strategy, account tiers, priority industries, and buying committees
- Build the ABM playbook for HeyGen from the ground up
- Develop deep understanding of priority accounts, their business challenges, key stakeholders, existing HeyGen adoption, and signals of buying intent
- Create repeatable account planning and measurement systems
- Create programs that get us into the accounts that matter
- Develop highly targeted campaigns across paid media, personalized digital experiences, executive programs, field marketing, gifting/direct mail, and other channels
- Create personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries
- Build executive programs, including intimate dinners, roundtables, VIP events, and executive-to-executive engagement
- Develop creative ways to surround entire buying committees
- Experiment aggressively to get the attention of difficult-to-reach enterprise buyers
- Turn HeyGen’s existing adoption into an enterprise advantage
- Partner with Growth, RevOps, Data, and Sales to identify companies with meaningful HeyGen adoption
- Use first-party product signals to identify champions, understand account penetration, prioritize opportunities, and inform account-specific marketing
- Develop programs that help convert organic product adoption into larger enterprise relationships
- Connect our PLG and strategic-account motions so that Sales knows where HeyGen already has momentum
- Operate as part of the enterprise GTM team
- Work directly with enterprise leadership and AEs to understand account blockers and build marketing programs
- Provide targeted air cover around major opportunities
- Bring account insights and market learnings back into our enterprise strategy
- Identify opportunities to apply successful strategies to a broader set of enterprise and mid-market customers
- Determine which successful high-touch programs can become repeatable and scalable
- Build the team, technology, agency relationships, and operating model required as enterprise marketing grows
Requirements
- 8–12+ years of B2B marketing experience
- Meaningful experience marketing to large enterprise customers
- Several years operating at a senior leadership level
- Strong track record building and executing account-based marketing / strategic account programs that generated measurable enterprise pipeline and revenue
- Experience working with high-ACV, complex enterprise sales motions involving multiple stakeholders and long sales cycles
- Deep understanding of modern ABM tactics: targeted paid media, personalized content and experiences, executive programs, field marketing, direct mail/gifting, intent signals, and buying-committee engagement
- Extremely strong partnership instincts with Sales
- Highly creative marketer
- Analytical enough to understand account signals, measure program effectiveness, and make disciplined decisions
- Comfortable spanning strategy and execution
- Experience with broader B2B demand generation is a plus
- Experience building a function from an early stage and eventually hiring and leading a small, high-performing team
- Experience at a fast-growing PLG company is a strong plus
- Deeply fluent in AI tools and comfortable using them to research accounts, understand buying committees, personalize campaigns, create content, analyze performance, and multiply output
Skills
- Account-Based Marketing (ABM)
- Strategic Account Marketing
- Enterprise Sales Partnership
- Campaign Development
- Personalized Digital Experiences
- Executive Programs
- Field Marketing
- Gifting/Direct Mail
- Content Creation
- AI Tools for Marketing
- Data Analysis
- Program Measurement
- PLG (Product-Led Growth)
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior Leadership
- 8-12+ years
Salary/Compensations
- $200,000 – $250,000
Benefits
- Equity
- Comprehensive benefits
- 401k plan
- Health benefits
- Generous PTO
- Parental leave program
- Emotional health resources
About the Company
- HeyGen's mission is to make visual storytelling accessible to all.
- Visual content has become the preferred method of information creation, consumption, and retention.
- The ability to create videos continues to be costly and challenging to scale.
- HeyGen's ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
- Learn more at www.heygen.com.
- Visit our Mission and Culture doc here.
- Join us at HeyGen and be part of a team that's reshaping the world of video creation through innovative technology!
Equal Opportunity
- HeyGen is an Equal Opportunity Employer.
- We celebrate diversity and are committed to creating an inclusive environment for all employees.