Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Creative Lead, Paid Social role.
Rezi rewrites your resume against Slingshot AI's job description. Free.
Tailor your resume to this Creative Lead, Paid Social role.
Rezi rewrites your resume against Slingshot AI's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Creative Lead, Paid Social posting at Slingshot AI — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Creative Lead, Paid Social posting at Slingshot AI — free, in seconds.
About the Role
Slingshot AI is seeking a Creative Performance Lead to join its marketing team. This role is responsible for identifying, creating, testing, and scaling D2C creative motion to drive demand for Ash, an AI mental health support tool. The position is hands-on, requiring the individual to develop creative copy, produce visuals and tag-lines, and iterate quickly to optimize performance.
Responsibilities
- Own the weekly experiment loop: hypothesis, A/B test, read the result, identify winners, iterate.
- Build the system for repeatable testing, including cadence, angle library, naming and tagging, and a bank of real user language.
- Create winning concepts and increase the hit rate of successful concepts for paid scaling.
- Write hooks, headlines, overlays, and scripts in the voice of the target audience.
- Develop briefs for creators, tailored to specific network rewards.
- Coach creators with sharp feedback and provide support in content production if needed.
- Collaborate with media buying on a weekly cadence, analyzing KPIs and challenging buying strategies.
- Develop product and audience understanding to inform creative strategy.
- Set the visual and verbal point of view for Ash in the market.
Requirements
- Produce assets using the AI stack, Figma, CapCut, and similar tools.
- Experience in performance copywriting with the ability to iterate quickly.
- Experience in consumer products, ideally subscription-based.
- Ability to set up clean tests, define success criteria, read results honestly, and defend creative choices with logical arguments.
- A clear, vocalizable reason for wanting to work on mental health.
Skills
- Creative copywriting
- Visual production
- A/B testing
- Performance marketing
- Paid media analysis
- Content creation
- Creator management
- Product understanding
- Audience analysis
- Figma
- CapCut
Location
- New York City
- London
Work Type
- Full-time
Experience Level
- Experienced
Salary/Compensations
- Competitive compensation (top of personal market)
Benefits
- Travel between NYC and London offices
- Free lunch and coffee in office
- Generous learning budget
- Personal therapy coverage
About the Company
- Slingshot AI is the team behind Ash, the first AI designed for mental health.
- Our mission is to make support more accessible and help people change their lives.
- We are building a world-class team by empowering individuals with autonomy, flexibility, and support.
- We dream big, iterate fast, and care deeply.
- Our team spans machine learning, product, engineering, conversational design, clinical, growth, and operations.
- We are a well-funded Series A company, having raised $93M from Andreessen Horowitz, Radical Ventures, Forerunner Ventures, and other top-tier tech investors.