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About the Role
This role offers a significant opportunity to shape one of THE·TEAM’s fastest-growing service offerings, delivering integrated shopper marketing campaigns, global activations, and retail experiences for leading consumer brands. You will lead the strategic development and delivery of Global Travel Retail programs, connecting brands with shoppers across various retail environments. As the senior client lead, you will build trusted relationships, drive commercial growth, inspire teams, and establish THE·TEAM as a leader in Global Travel Retail & Shopper Marketing.
Responsibilities
- Act as a senior lead across a portfolio of Global Travel Retail & Shopper Marketing clients, building trusted relationships with senior stakeholders.
- Develop a deep understanding of client objectives, shopper behaviour, and market trends to provide strategic counsel.
- Oversee annual planning, quarterly business reviews, and strategic discussions to drive long-term client growth.
- Build strong relationships with retailers, airport partners, production partners, and key stakeholders.
- Develop an excellent understanding of client strategy, brand objectives, market, and key competitor threats.
- Oversee robust partnership strategy & campaigns, delivering measurable results against overall brand strategy.
- Oversee KPI setting and campaign evaluation with client teams, rights holders, and THE·TEAM team.
- Lead the strategic development and delivery of integrated shopper marketing campaigns across Global Travel Retail, duty-free, airports, and retail environments.
- Oversee the design, production, and delivery of activation materials including 2D/3D creative, digital screens, retail theatre, and in-store visibility assets.
- Oversee multiple activations across Europe, IMEA, APAC, and the Americas, ensuring alignment with global brand strategy while enabling local market relevance.
- Oversee premium airport activations and collaborate with internal teams to develop scalable shopper engagement mechanics, promotional campaigns, and omnichannel activations.
- Support the development of global playbooks and activation toolkits, ensuring consistency across markets.
- Provide senior oversight of flagship industry events, including TFWA Cannes, from concept through to delivery.
- Ensure all campaigns are delivered to the highest creative, operational, and commercial standards.
- Ensure project timelines are met or exceeded by client account leads, with accurate budget and project reporting.
- Lead onboarding of new people, programmes, campaign transitions, and asset management where required.
- Mentor and develop Account Managers and Senior Managers, creating a collaborative, high-performing team culture.
- Foster strong relationships across strategy, creative, production, and project management teams to deliver integrated solutions.
- Own the commercial performance of your client portfolio, driving profitability and sustainable growth.
- Lead scope development, forecasting, fee negotiations, and budget management.
- Identify new business opportunities and contribute to the continued growth of THE·TEAM Global Travel Retail & Shopper Marketing offering.
- Partner with procurement, finance, and legal teams to ensure commercial compliance across all programmes.
- Stay ahead of Global Travel Retail and shopper marketing trends to bring fresh thinking and innovation to client campaigns.
- Use shopper insights and campaign performance to optimize future activations and deliver measurable business impact.
Requirements
- Significant experience working on partnership activations and global toolkit creation, across several brand sectors and shopper channels including on premise, global travel retail, grocery, and customer engagement, either agency or client-side.
- Experience working with, or for, global sport/entertainment rights holders.
- Strong understanding of Global Travel Retail, airport retail, duty-free, and omnichannel shopper marketing.
- Proven experience leading global campaigns, activation toolkits, and international marketing programmes.
- Strong client leadership skills with experience managing senior stakeholders and growing strategic accounts.
- Commercially minded, with experience managing significant budgets, forecasting, and account profitability.
- Excellent project leadership skills, managing multiple international workstreams simultaneously.
- Experience leading multidisciplinary teams and developing high-performing talent.
- Outstanding communication, presentation, and stakeholder management skills.
- Experience working across international markets including Europe, IMEA, APAC, and the Americas.
- Willingness to travel internationally to support client meetings, market visits, and major activations.
Skills
- Shopper Marketing
- Global Travel Retail
- Client Leadership
- Account Management
- Project Management
- Budget Management
- Forecasting
- Team Leadership
- Communication
- Presentation
- Stakeholder Management
- Omnichannel Marketing
Location
- Europe
- IMEA
- APAC
- Americas
Work Type
- Full-time
Experience Level
- Senior
- Experienced
About the Company
- THE·TEAM provides representation and marketing services to talent, brands, and properties across 28 countries and more than 70 cities worldwide.
- Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences, and commercialization.
- We help clients understand, connect to, and inspire global audiences by bringing together brands, properties, and talent/creators to build meaningful relationships that drive measurable business outcomes.
- Shaped by our belief in the unifying power of sports, music, and entertainment, THE·TEAM leads with intelligence, ideas, and influence.
Equal Opportunity
- THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.