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About the Role
THE·TEAM is seeking a Senior Manager to join the Canadian Performance & Insights team, focusing on partnership measurement and audience intelligence. This role is crucial for developing and executing data-driven strategies in sports, entertainment, and culture, translating complex data into actionable insights and managing a team.
Responsibilities
- Lead the development and implementation of partnership measurement and audience intelligence programs.
- Utilize research tools to conduct partnership measurement and inform strategic recommendations.
- Develop measurement dashboards to evaluate partnership performance.
- Design and develop custom research methodologies, including surveys and brand health assessments.
- Develop consumer segmentation solutions and fan profiles.
- Lead the development of client deliverables, POVs, and reporting tools.
- Assemble ideas into compelling visuals for client presentations.
- Monitor industry trends in sports, entertainment, and media.
- Foster a positive and collaborative team environment.
- Manage multiple client relationships with a focus on exceptional service.
- Drive project management efforts and report progress.
Requirements
- 3-5+ years of relevant experience in data and analytics, market research, or management consulting.
- Direct experience in the sport, entertainment, or marketing/partnership sector.
- Experience translating quantitative and qualitative data into actionable insights and recommendations.
- Strong ability to communicate information to decision-makers through storytelling, data visualization, and presentations.
- High level of initiative and curiosity, adaptable to independent and team settings.
- Strong attention to detail, organization, and ability to multi-task.
- Client-first mindset with proven client and project management skills.
- Demonstrated ability to lead people through coaching, communication, and empathy.
- Proficient with Microsoft Office Suite, with advanced PowerPoint and Excel skills.
- Experience or working knowledge of syndicated research tools (e.g., Nielsen, Vividata, Scarborough, GWI, Meltwater).
- Experience leading the development of consumer/customer research.
Skills
- Data and analytics
- Market research
- Management consulting
- Partnership measurement
- Audience intelligence
- Data storytelling
- Data visualization
- Client presentations
- Project management
- Team management
- Microsoft Office Suite
- PowerPoint
- Excel
- Syndicated research tools
Location
- Toronto
Work Type
- Hybrid
- Full-time
Experience Level
- Senior Manager
- 3-5+ years
Education Level
- Bachelor’s degree, diploma or certificate in marketing and/or business or MBA
Salary/Compensations
- $70-80k CAD
About the Company
- THE·TEAM provides representation and marketing services to talent, brands, and properties in 28 countries and over 70 cities.
- The brands and properties group partners with iconic brands and rights holders to drive revenue through integrated strategy, consulting, creative, live experiences, and commercialization.
- They help clients connect with global audiences by building meaningful relationships between brands, properties, and talent/creators.
- Recognized as 'Agency of the Year' by the Sponsorship Marketing Council of Canada for 5 of the past 6 years.
- Believes in the unifying power of sports, music, and entertainment, leading with intelligence, ideas, and influence.
Equal Opportunity
- THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.