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About the Role
Forbes Advisor is seeking a Lifecycle Marketing Executive to build and execute brilliant lifecycle marketing campaigns, including email and SMS communications, across designated verticals. This role involves hands-on campaign execution, testing, and optimization, reporting to the Senior CRM Manager.
Responsibilities
- Build, schedule, and send lifecycle campaigns across email, SMS, and other channels, ensuring accuracy and timeliness.
- Set up customer journeys, audience segments, and messaging templates within the Braze customer engagement platform.
- Manage campaign timelines and provide progress updates to stakeholders.
- Perform end-to-end QA of campaigns before launch, verifying content, links, segments, and rendering.
- Produce and adapt campaign copy in collaboration with internal teams.
- Build campaign visuals within the customer engagement platform, partnering with the Design team.
- Maintain consistency and high quality of creative assets across campaigns.
- Support the CRM Manager in executing the lifecycle strategy for assigned verticals.
- Contribute ideas and campaign recommendations to drive lifetime value, upsell, and cross-sell initiatives.
- Assist in building and executing the test-and-learn roadmap.
- Extract campaign reports from the customer engagement platform and Tableau.
- Track campaign performance against KPIs and communicate results and learnings.
- Provide regular updates on tests conducted and performance changes.
Requirements
- 2+ years of hands-on experience in lifecycle/CRM within a D2C or comparison business.
- Highly organized and detail-oriented with a proven ability to deliver accurate work by deadlines.
- Self-starter with strong communication skills and a collaborative approach.
- Comfortable working with data and capable of quickly learning new tools.
- Hands-on experience with Braze or an equivalent customer engagement platform is a plus.
Skills
- Lifecycle Marketing
- CRM
- Email Marketing
- SMS Marketing
- Campaign Execution
- Campaign Testing
- Campaign Optimization
- Audience Segmentation
- Customer Engagement Platforms (Braze)
- Data Analysis
- Reporting
- Content Creation
- Project Management
Location
- Remote
Work Type
- Full-time
Experience Level
- 2+ years
About the Company
- Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Equal Opportunity
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.